The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

ImPRessions - Crenshaw Communications

JUNE 2, 2016

What topics are your competitors covering? What content drives the most engagement on social media? Where do they show up to speak and schmooze? Where do they show up to speak and schmooze? It was a chance for our client to own the topic and the entire event, and he did. Is there paid advertising?

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

OCTOBER 25, 2022

Harder to engage. “It’s It’s even harder to engage people than before.”. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Proven business value. Old and new tasks.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When we begin working with an executive team, we look for the member or members who are eager to demonstrate their authority and expertise through content development, speaking opportunities, and the like. We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JUNE 13, 2023

The full list tallied up like this: 38% said keeping up amid downsizing and reduced resources; 22% said balancing reporting on important topics against pressure to drive business; 13% said battling misinformation; 11% said other; and 10% said politicization of the press as individuals. You can download it here. >>>

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

AUGUST 1, 2023

In the announcement, Meltwater says sales teams can use the plugins to find “insights and sales triggers to prospect for new leads, personalized outbound emails, streamline prep for sales meetings, and stay up to date with the latest news and insights for customer engagement.” PR tech mentions: Planning news. According to PRWeek UK (reg.

Software 121

Software Pitching Ethics Privacy 121

Cision

MARCH 9, 2016

Anyone, anywhere can start a conversation or contribute to a trending topic. As part of the Cision Connects event series , four top editors from The Washington Post came together to discuss this changing state of the media. Allison also highlights the importance of tracking social engagement when building out stories.

Government 120

Government Fashion Facebook Twitter 120

Buzzstream

AUGUST 12, 2020

Out of the options listed, Stephen shows to be the best-fit person to speak to. Does this person write on the topic you’re pitching? . Don’t pitch them about your company’s latest charity event. . The show you’re pitching most likely will want the topic for their show to be unique. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. There are some topics that come up time and time again in the community. I’ve 15 topics to get through in the next 20 minutes or so. This relates the previous point about earned media.

Industry 153

Industry Publicity Agency Community 153

NewsWhip

OCTOBER 26, 2021

It has been fascinating to see what people missed the most about life before Covid, and the types of things they wanted to do the most once they felt safe to return to some of their previous behaviors. Those posts speak to values, and the lifestyle impact Covid had on society as a whole put things in perspective for a lot of people.

Data 78

Data Social Media Consumer Trends 78

Ethical Voices

SEPTEMBER 18, 2023

She’s a fellow Newhouse grad, and I’ve had the pleasure of speaking on a few panels with her over the years. But there are other elements that have to deal with influencers, events, and marketing to children. Realizing that not everyone is like you, how do you really engage effectively and authentically?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. To our (somewhat) surprise, the Instagram account has been one of our fastest growing and most engaging channels, including high ad conversions. The AAN has a huge focus on distance learning and eLearning.

Case Study 113

Case Study Study Analytics Meeting 113

Shift Communications

MARCH 10, 2016

The charm of Austin drew more people than expected to SX’s inaugural event, and the conference has experienced steady growth since. It may be hard to imagine a time when SXSW wasn’t the huge event it’s become today – especially if you’re in Austin and see pop-up, temporary buildings go up in a matter of hours to host a brand’s party.

How To 60

How To Film Conference Guidelines 60

Mindful Marketing

APRIL 10, 2022

” He also took a jab at Pinkett Smith for boycotting ‘Oscars So White,’ suggesting it didn’t make sense for her to spurn an event to which she wasn’t invited. The researchers found that “when students were assigned humorous videos, they had consistently higher engagement and subsequent test performance.”

Education 91

Education Course Examples Case Study 91

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Product Creation. Interactives and Calculators.

Digital PR 71

Digital PR Construction Case Study SEO 71

Karen Freberg

SEPTEMBER 13, 2020

I know from speaking with colleagues and friends in the industry, it has created a lot of stress. We are entering Week 5 of the semester, and I have found inspiration, engagement, collaboration and interaction amongst my students increase substantially from previous terms. I am going virtual in one course, and hybrid in another.

Education 69

Education Exercises Video Course 69

Prohibition

AUGUST 19, 2022

Facebook advertising is the perfect opportunity for your brand, business or client to successfully promote new and existing services, engage new followers, drive traffic to your website or key landing pages, build relationships with more consumers and encourage growth in both the short-term and long term. Next, select a campaign objective.

Advertising 62

Advertising Advertising Facebook Video 62

Mindful Marketing

JANUARY 12, 2017

This distinction comes in handy when a company is covered in or contributes to the same publications often, and helps narrow topics and types of coverage that resonate most with specific audiences. Now, SeeDepth can also show all site traffic and how people engage with a company website (landing pages visited, time spent on the site, etc.)

Measurement 60

Measurement Analytics Agency Data 60

Karen Freberg

DECEMBER 18, 2019

The 2010s marked a lot of change, opportunities, and exciting events for me both professionally and personally. Slight changes for Twitter Class engagement. New guest speakers, areas of focus and topics. Can you believe 2020 is going to be here in just a few days?! It is quite amazing to see how fast this decade has gone by.

Social Media 52

Social Media Media Video Course 52

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MAY 12, 2021

Engagement metrics that matter | 20:47-22:28. And, so in that way, we started to monitor the topics that were relevant and what was trending within them. And, how does understanding these upstream drivers change how you might engage with a passion point or with a cultural trend? Watch webinar. Read transcript. Paul: Great.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

APRIL 28, 2021

But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. So if that age group is engaging with influencers, we go down an influencer route. Okay, it’s a big stakeholder engagement piece. It’s social.”

Consumer 78

Consumer Measurement Local Data 78

PR 20/20

DECEMBER 10, 2019

The good news is there is a way to not only create reports that keep people awake, but that actually engage and inform readers to make better marketing and business decisions. The value of your report is contingent on how well it speaks to what the reader cares about. Why waste the time? Craft a compelling story.

Report 52

Report How To Marketing Analytics 52

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. They can attend rock festivals like Glastonbury and see what happens there, along with many other events where fields are full with people drinking uncontrollably. Yet, they seem less engaged in improving the situation.

Television 59

Television System Interviews Travel 59

Communications Conversations

MAY 13, 2015

Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). She previously served as PR Director for our chapter and has attended Regional PRSSA events. It felt so good to put together that first list, I wanted to do it again this year. last summer.

Groups 60

Groups Internal International Conference 60

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

PR Fuel

MARCH 17, 2020

Successful ads speak the audience’s language by using the same style of speech, slang, catchphrases, and keywords that fit the audience’s interests. Content marketing is the strategy of using high-quality, engaging content to bring attention to your business. It’s excellent engagement and mostly free.

Publicity 64

Publicity Small Business Advertising Advertising 64

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. and several speaking gigs (which I love doing). ’ but ‘why?’

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 2, 2010

What you can do : be willing to share (or re-share) information that might help explain the topic at hand to them, and point them to additional resources if they are interested in learning more. Rules of engagement This is an easy one. What you should expect : anything and everything. Like I said before, it’s Twitter.

Twitter 82

Twitter Resources Conference Facebook 82

PR Fuel

OCTOBER 30, 2018

But you can’t stop there or you’re doomed – eventually you’re going to just be “preaching to the choir” so to speak. What is the best way to reach your audience and keep them engaged? 1. The Topic —A great topic is crucial. Choose a topic that will answer frequently asked questions or solves a problem.

Communications 40

Communications Pitching Writing Social Media 40

ZudePR

MAY 31, 2015

It’s something I’ve touched on in previous posts, and a subject that fascinates me. I reached out to people I know, people I have discussed this topic with, and people whose work I admire. Even the biggest fan who watches everything on TV, reads every article and goes to every live event, is never going to be a star player.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 21, 2010

I would not object to anyone adding links, provided they are on topic. And the fact that Chris, Eric and Dave all stay so engaged with it - thats really wonderful. People will definitely visit your blog if you are engaged on Amplify. who might then take an interest in my "own" platform and start engaging there.

Facebook 108

Facebook Twitter Blogging Social Media 108

ZudePR

JUNE 6, 2016

Like a lemon meringue pie sitting beside your elbow with the smell wafting into your unsuspecting nostrils until you just can’t take it any more and you sneak a bite, it tantalises you with enticing topics and activity. We made more money, more profit and delivered better events in 2015. He blogs, speaks, and innovates.

Writing 114

Writing Social Media SEO Blogging 114