ImPRessions - Crenshaw Communications

AUGUST 19, 2020

For example, when we saw reports that President Trump would sign an executive order to boost research and development for artificial intelligence (AI) in the U.S., Another way to create buzz when you have no news is to make your own news through a well-designed survey. Create your own news with research data.

How To 334

How To Media Healthcare Survey 334

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Editing and updating content is usually easy and doesn’t require much help from developers or designers etc. The disadvantages of a blog post as a format.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Each is supported by tactics designed to achieve them. . The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics.

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

DECEMBER 18, 2019

Press Releases. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 133

Strategy Marketing Trade Shows Video 133

Wadds Inc.

MARCH 8, 2023

We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself. You can also provide this dataset to OpenAI Playground and ask it to generate a press release.

Tools 98

Tools Writing Pitching Web 98

PR Fuel

MAY 12, 2022

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Press Release?

Media 96

Media Local Tools Report 96

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Communications Conversations

MARCH 12, 2019

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Do you really still need to be using press releases as part of your PR/comms strategy? Of course, you’ll find the vendors that benefit from press release use are still backing it in 2019. My big reasons?

SEO 125

SEO Corporate Course Banking 125

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

SEPTEMBER 16, 2020

Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. The most common way to reach journalists is through a press release. A press release does not guarantee news coverage, not by a long shot. Earned Media. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Take Visual Capitalist for an example. The post covers [topic] and with [specific example] and has an infographic for sharing. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MARCH 1, 2022

Press releases have always essentially been a “paid placement.” Traditional press release distribution. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. This is part of what you pay for when you fork over up to $2,000 for a press release.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

JULY 18, 2017

Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

JUNE 12, 2020

This time it’s bigger than press releases or PR-driven diversity pledges. One glaring example is the technology sector. Diversity experts say that part of the problem is these large tech companies just weren’t designed with diversity in mind, so efforts now amount to a “retrofit.”

Technology 248

Technology Company Enterprise Community 248

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release. Rather than tell you how to write a press release headline, in this post I want to tell you how not to.

Examples 120

Examples Writing Small Business Industry 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Don’t stop with a press release. That is only the beginning.

Survey 120

Survey How To Construction Data 120

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

MAY 30, 2019

The former models have more boots on the ground, for example, but are more expensive. For example, global status calls with key stakeholders are a challenge to coordinate, particularly when involving APAC partners who are 12 hours away. For example, EMEA generally observes more federal holidays than the US does. Pick a leader.

Internal 268

Internal International Agency Strategy 268

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Fake press releases on major wires. Bloomberg noted this is the second fake release in as many months.

Software 92

Software Banking Technology Data 92

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JULY 9, 2015

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics and verbiage. To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines.

Guidelines 120

Guidelines Software Creativity Pitching 120

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Census Bureau or WorldBank are examples of sets that can get analyzed and combined. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Here’s Jodie’s recommendation for a press release template.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

AUGUST 10, 2020

A press release can allow you to inform customers about your newest products, developments, and news related to your business. Are you unfamiliar with writing press releases? You can use a press release template to guide the way! Press releases require a specific format. That’s okay.

Writing 77

Writing Report Company Examples 77

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. For one thing, a press release isn’t necessary for every announcement.

Infographics 149

Infographics Retail Resources Employee 149

PR Fuel

FEBRUARY 4, 2022

Perhaps it’s a new flavor for a signature soft beverage or the long-awaited release of an expensive phone that has customers waiting in line for hours. So here is our essential guide to using online press releases. What is a Press Release? But you can increase your chances with a good PR release.

SEO 52

SEO Viral Advertising Advertising 52

PR Fuel

SEPTEMBER 4, 2020

Business reporters and bloggers will often turn to press releases to find new ideas. If that sounds like you, you might be wondering how to cite a press release properly. Students and researchers may also want to reference press releases for case studies and more. How to Cite a Press Release in APA.

How To 64

How To Guidelines Case Study Examples 64

Buchanan PR

OCTOBER 26, 2022

Here are 10 tips to make the most of an award: Write a press release for your own newsroom. Consider putting the release on a newswire – but do it for the right reasons. Even if it doesn’t lead to earned media coverage, it will yield a search engine result and offer you an opportunity to integrate key words into the release.

Company 62

Company Engineering Social Media Writing 62

Shift Communications

OCTOBER 20, 2014

You were almost certainly not asked to read them a press release. Designed by Sarah Muscarella. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? Advertising Content Marketing Marketing Press Release Public Relations'

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

PR Fuel

OCTOBER 15, 2020

One of the best ways to get that information out there is to send out a press release. But what is a press release ? For those who don’t know, a press release is a document sent out by public relations departments or companies to media outlets. Read below to see an AP press release example format.

Examples 52

Examples Writing Company Corporate 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. When most people think about branding, they tend to focus on how the brand presents itself visually, with things like design styles, colors, and fonts.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If a stakeholder is pressing to release something during a big news cycle, it’s the job of PR professionals to explain how the timing will impact reporter interest and coverage. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105