PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. One important thing to note is the media calendar. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas.

Real Estate 221

Real Estate Pitching How To Television 221

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Each reporter profile includes links to content, topics, social profiles among others. Pitch podcasts by noon.

Analysis 151

Analysis Tools Software SMB 151

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? People love working with these experts that have been in the media. People love that.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency.

Social Media 130

Social Media How To Brand Branding 130

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. And that’s where media comes in.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Having you pitch the media. Financial Stories. PR FOR ANYONE.

Twitter 130

Twitter Pitching Financial Video 130

The Proactive Report

FEBRUARY 7, 2018

These five tools can do just that. Then you send them just one link to that content with your pitch. A social media management dashboard. Content suggestions for posting to your social accounts. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results.

Tools 207

Tools Analytics Google Measurement 207

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects?

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 109

Social Media Report Survey Media 109

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter. An updated and current media list is a PR person’s best friend. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Here are five of the report’s findings on social media’s role in journalism: 1. Pitching Styles Remain The Same.

Social Media 120

Social Media Privacy Journalism Media 120

NewsWhip

JANUARY 12, 2023

These companies, among many others, are turning to real-time tools to engage audiences and monitor potential issues that could hurt their brand. Organizations must get a sense of the potential impact or reach a story on social media might have before it’s reached its apex.

Tools 78

Tools Communications Media Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Any tool that helps you stay organized is one worth investing time to set up. How are editorial calendars used?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

PRSay

JUNE 15, 2017

Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. Here’s a few tips you can take from the results: Pitch in the morning. and 11 a.m.,

Pitching 128

Pitching Survey Journalism Conference 128

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. More than 17M recommendations.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

OCTOBER 5, 2015

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. Want more pitching advice?

Pitching 120

Pitching Report Social Media Journalism 120

Onclusive

JUNE 9, 2021

How do you go about surfacing the current trends across the media universe? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Also, don’t forget to include owned and social media in your distribution plan.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

APRIL 14, 2022

A big part of PR is having strong media relationships. It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Pitches and announcements from last quarter are yesterday’s news and it’s time to plan for the next few months. Social media audit.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Buzzstream

JUNE 15, 2020

But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159