Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Onclusive

JUNE 9, 2021

Set your messaging, write the story. How do you go about surfacing the current trends across the media universe? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Identify the right authors and outlets.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis. Photo courtesy of Pexels. Do you agree?

Analysis 69

Analysis Writing How To Media 69

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 90

Pitching Report Software Survey 90

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

FEBRUARY 14, 2023

For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company.

Software 135

Software Pitching Analysis Community 135

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 98

Ethics Crisis Transportation Airlines 98

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. PR is getting a bigger role in paid media. “PR

Survey 149

Survey Software B2B Pitching 149

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. AI tools have the potential to improve the skills of public relations practitioners and improve standards. The impact on labour is clear.

Publicity 105

Publicity Tools Exercises Ethics 105

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Follow them on social media. We reach them directly on social media or through gatekeepers.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. He understands the business of PR and the pain that current tech tools do not solve. I’ll dig into that more in a moment.

Software 86

Software Media Relations Pitching Media 86

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore.

Industry 195

Industry Media Reputation Report 195

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Retaining this balance is essential.

Publicity 95

Publicity Ethics Analysis Data 95

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

Journalistics

SEPTEMBER 9, 2021

This got me thinking… what other PR tools are out there that people have never heard of? Here are some alternatives I uncovered; let me know if you have any additions to the list: Media Relations. MediaSync: mBLAST just launched a FREE media list service called MediaSync.

Tools 52

Tools Engineering Interviews Social Media 52

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

Cision

JANUARY 8, 2016

Social media platforms have altered the way media outlets operate. But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Generalized, Mass Tweets.

Pitching 60

Pitching Report Twitter Social Media 60

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. ” But people have been saying press releases have been dead for years, since the advent of social media. Yeah, I know, it makes for captivating clickbait. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0