Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. PR professionals can easily comment on these posts, share them with their own followers or reference the work by quoting or linking to the content.

Social Media 120

Social Media Media Pitching Media Training 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Cision

NOVEMBER 28, 2017

Those contacts are thus referred to as influencers, and they can range from traditional magazine editors to Instagram celebrities to broadcast personalities to parenting bloggers. — can be daunting to research for just one contact. A database provides, first and foremost, ease of use and peace of mind.

Small Business 245

Small Business Media SMB Pitching 245

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. With that great idea pitch, think about something I can use to supplement my story, preferably data.

Agency 120

Agency Pitching Print Storytelling 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. How to pitch to journalists . What is media coverage? What is media coverage? Why is media coverage important?

Print 112

Print Trends Agency Brand 112

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. How do you envision the future of PR? to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Mora Communications

MAY 7, 2015

Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching. Know what the writer, editor or producer you’re pitching generally covers. Know what the writer, editor or producer you’re pitching generally covers. Refer to a previous piece of theirs.

Social Media 49

Social Media Newspapers Media Pitching 49

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! If any of your copy references for your product or brand are written in the third person, get rid of them. Click Here. When is this guy going to take a break?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Bad Pitch Blog

APRIL 2, 2009

Refer to notes, but try not to depend on them word-for-word. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable. Questions to ask: Does it make sense? Is it concise? Is it coherent? Do you care?

Conference 40

Conference Pitching Meeting Print 40

Sword and the Script

NOVEMBER 26, 2019

This is an example of what is colloquially referred to as “intent data” in the industry. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. A good print ad in the analog world could drive coverage too. Cision says it you can target people who have read coverage of your competitors too.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Another audience that we pitch to a lot is niche media outlets, and when pitching a new product or when you have very specific news to share, we’ve learned that imagery is key. Want to learn more about how you can use influencers to increase social media engagement?

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. I look forward to hearing your thoughts in the comments below.

Media Relations 52

Media Relations Media Pitching Writing 52

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines.

Pitching 40

Pitching Media Radio Print 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. In the image above, I see several posts with many referring domains. So, take them as such.

How To 71

How To SEO Google Examples 71

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Deirdre Breakenridge

MARCH 12, 2015

The colors you use on the web are not the same colors you use for print. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media. There are tools and resources to learn more about color. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JANUARY 9, 2018

Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. It probably does.

Media 98

Media B2B Groups Conference 98

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

DECEMBER 4, 2018

They need content to reference during the phone call, and even more content to send in a follow-up thank you email. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. This is where the gloves come off and copy about your products and services takes center stage.

Case Study 111

Case Study Marketing Study Content Marketing 111

Doctor Spin

JANUARY 27, 2022

I don’t know if the pitch will result in a full-page article or not. The term “theory of mind” was first coined by Premack and Woodruff (1978) and referred to people’s thoughts and reasoning about their minds and those of others. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Publicity 52

Publicity How To Industry Study 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 140

Software Pitching System Analytics 140

PR 20/20

AUGUST 9, 2016

If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version).

Pitching 40

Pitching Print Creativity Local 40