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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. User Experience (UX) refers to the overall experience people have while interacting with a product or service. They leave positive reviews, refer new customers, and even create content on your behalf.

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Behind the Headlines With Sharon Ward Keeble

Cision

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

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Why Small Businesses Need a Media Database

Cision

Those contacts are thus referred to as influencers, and they can range from traditional magazine editors to Instagram celebrities to broadcast personalities to parenting bloggers. — can be daunting to research for just one contact. A database provides, first and foremost, ease of use and peace of mind.

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Meet the Media: Sara Jensen, Technical Editor at Power & Motion

Bianchi Biz Blog

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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5 Pet Peeves of Working in PR

Cision

Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference.

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Does a Social Media Campaign = A PR Campaign?

Mora Communications

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?