Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines.

Pitching 40

Pitching Media Radio Print 40

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 92

Publicity Media Advertising Advertising 92

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Could you see this content in a printed magazine, encyclopedia, or book? Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Bad Pitch Blog

APRIL 2, 2009

Be measured. Refer to notes, but try not to depend on them word-for-word. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable. Phones don’t pick up nuanced speech. You need to be clear. Do you care?

Conference 40

Conference Pitching Meeting Print 40

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. maybe my Mom reads both?)

Marketing 42

Marketing Print Guidelines Wikipedia 42

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. George Lucas looked at the business in an entirely different way, and changed the industry forever.

Marketing 53

Marketing Enterprise Print Film 53

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. I look forward to hearing your thoughts in the comments below.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 30, 2010

So one day I just started peppering my conversations with social media references. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. Get your co-workers on board Social media wasn’t on our department’s radar. We didn’t use it and we didn’t talk about it.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Where do you start?

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. They need content to reference during the phone call, and even more content to send in a follow-up thank you email. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111