Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. The daily HARO queries email newsletters will be replaced with a new, searchable query feed in Connectively.” >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

Agility PR Solutions

APRIL 2, 2024

In […] The post 8 ways artificial intelligence can boost your email marketing appeared first on Agility PR Solutions.

Marketing 98

Marketing Analysis Data Trends 98

ImPRessions - Crenshaw Communications

JULY 1, 2020

A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A good subject line will entice reporters to open your email. Once your email is opened, retain interest by keeping pitches to the point. Personalize your pitch.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great source is a journalist’s personal Twitter. Shoot them a friendly email checking in and ask for an informal conversation. Email inbox. Personally, I love newsletters as a way to start my day (check out this list of some of my favorites) but more is not always better. Check in with reporters.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Agility PR Solutions

DECEMBER 13, 2023

Have you ever sent an email to realize you might’ve just confused the other person or, worse, sparked a massive misunderstanding? We’ve all been there, and we know the sting all too well.

Communications 112

Communications Marketing Publicity 112

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Don’t take it personally . If they need to step away from work for personal reasons, emailing the PR person they’ve been in touch with may not be at the top of their list. If a reporter has gone silent, feel free to follow up a few times on the same channel you’ve been communicating through, most likely email.

How To 321

How To Media Report Pitching 321

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. Any time someone subscribes to my weekly blog or the monthly newsletter – they get an automatic welcome email.

B2B 119

B2B Content Marketing Marketing Blogging 119

Onclusive

FEBRUARY 2, 2022

Whether your story is about a specific product, a person, an innovation or a milestone, you must approach it from your readers’ perspective. Personalize your pitch. Consider when to email your pitch. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. local time.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Providing any necessary information upfront is more likely to draw the producer’s attention and approval and save on subsequent back-and-forth email exchanges. . If you don’t hear back from them, pick up the phone and call them to make sure they received your email! Use the newsdesk. Know the producers beat.

Local 323

Local Pitching Print Interviews 323

Buzzstream

FEBRUARY 2, 2024

Are you sending a ton of emails and waiting for responses? Unanswered emails can quickly become a complicated mess of variables. Did I reach out to the wrong person? Is my email not grabbing their attention? After you’ve found their email address , focus on your email messaging. We’ve all been there.

Pitching 62

Pitching Mobile Examples Study 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. There is nothing more frustrating than emailing a contact and getting a bounceback or a change of email address for a journalist whom you think would be perfect for a piece of news.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

OCTOBER 7, 2021

Personalize your outreach Even when you have an excellent pitch, it is likely to be much more powerful when personalized for each author and supported by impactful graphics and ample background resources. To make sure that your messages are sent to verified email addresses, you’ll also need a curated media contact database.

Media 195

Media Pitching Tools Resources 195

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Today, the bulk of media correspondence takes place through email and phone. And while this is convenient for day-to-day, when possible, it helps to put a face to a name and meet with a reporter in person. Since COVID-19, in-person meetings aren’t possible, so Zoom happy hours have filled the gap. Schedule face time .

Pitching 208

Pitching Report Social Media Meeting 208

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

For example, becoming a repeat offender of misfired or irrelevant pitches is a quick way to see your email domain blackballed, making your job twice as difficult. One of the biggest errors a PR person can make is timing their pitches badly. Generic mass email pitches are a surefire way to be ignored by media contacts.

Pitching 240

Pitching How To Report Radio 240

Remote PR Jobs

SEPTEMBER 25, 2023

By all means, reach out to that person and ask them to go for a coffee or lunch -- they may be looking for a reason to leave the house and to maintain as many of their contacts as they can. Don’t send them random emails My freelancing counterparts regularly tweet funny examples of random emails they get sent from communications pros.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Put that in your email. My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.”

Pitching 223

Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s easy to become over-eager and blast out emails on the same topic to multiple reporters at a publication. Reporters covering a given beat at any publication are in frequent contact with each other, and if you send a pitch to a wrong contact, the reporter may forward your email to the correct person.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows. That results in personalized and significant media opportunities affecting a specific community.

Tools 232

Tools Radio Trends Pitching 232

PRSay

DECEMBER 28, 2021

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. In theory, an automated email marketing campaign sounds great.

Marketing 208

Marketing Apparel Data Software 208

Agility PR Solutions

JULY 18, 2023

However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Getting your press releases noticed by the media is an arduous task.

Marketing 78

Marketing Leadership Strategy Brand 78

ImPRessions - Crenshaw Communications

APRIL 13, 2021

While many elements are the same, there are some key differences to consider when developing a panel that will be hosted online as opposed to in-person. An email reminder one or two days before is also recommended. The potential for attendees to multitask in an online panel is much higher compared to an in-person event.

Leadership 332

Leadership Trends B2B Agency 332

Buzzstream

APRIL 25, 2024

While you may receive more emails in your inbox, trust me when I say that the upside of having visibility into your brand outweighs the potential influx of extra notifications. Although finding contact info and emailing is relatively quick, you don’t need your link added to every site. Let’s first start with a passive approach.

Brand 62

Brand Branding How To SEO 62

5W PR

JANUARY 12, 2024

Personalized email campaigns Move beyond generic email blasts and invest in personalized email campaigns. Whether virtual or in-person, these events create opportunities for relationship-building and lead generation. Invite experts, thought leaders, and influencers for interviews.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

JUNE 27, 2023

In today’s individualized world, a one-size-fits-all approach no longer suffices when it comes to marketing, and that’s where personalization comes into play. Below, we delve into the reasons why personalization is crucial for associations and explore several tools you can use now to drive member engagement, satisfaction, and loyalty.

Tools 71

Tools Analytics Report Google 71

PR for Anyone

FEBRUARY 15, 2023

Personalize your email to the journalist. Include all relevant information in the body of the email. Keep the email short. Follow up with a phone call or another email if necessary. People love to work with “the famous” person so learning how to pitch properly is vital for your success.

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Team leads should set aside time either weekly, bi-weekly or monthly to let junior staff members connect with them one-on-one to discuss any issues both professionally and personally. Cut down on emails. This number may be higher for PR teams who are essentially glued to their emails.

Internal 193

Internal International Meeting Policies 193

Buzzstream

APRIL 8, 2024

Maximising Email Opens With BuzzStream Cutting through the noise and getting your content seen by journalists has always been difficult, but with research suggesting that PRs now outnumber journalists in the UK, it’s more challenging than ever. Then, within Buzzstream’s outreach platform, personalising email content is easy.

Pitching 77

Pitching Data Examples Retail 77

Sword and the Script

MARCH 19, 2024

He says the things marketing spends too little time on this question: “Will the person on the other side like this [marketing content I’m producing]?” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Why does this happen? >>> Need an extra pair of hands?

B2B 137

B2B Marketing eBook YouTube 137

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

B2B 148

B2B Marketing Survey Study 148

ImPRessions - Crenshaw Communications

JULY 26, 2022

Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Lean into communication with colleagues . Invest in the best technology, leading with Wi-Fi . Gone are the days of vanilla cubicles and stale coffee.

How To 309

How To Meeting Travel Employee 309

Agility PR Solutions

AUGUST 19, 2020

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 156

Software Consumer Brand Branding 156

Remote PR Jobs

SEPTEMBER 25, 2023

Don’t Become Too Chummy With Journalists Unless your relationship dates back years, avoid being overly personal in your communication with journalists. Journalists work on tight deadlines and often receive hundreds of emails every day. When this happens, don’t include other topics in the same email chain.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 5, 2022

This was a huge and important adjustment because my prior jobs have been in-person. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Yes, I was the type of person to write notes in class rather than using a laptop.

How To 301

How To Writing Tools Energy 301

Agility PR Solutions

JULY 20, 2020

Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The post Struggling to achieve personalization?

Strategy 131

Strategy Consumer Marketing Analysis 131

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms).

How To 0

How To Reputation Report Marketing 0

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Use email well. Finally, make sure you’re only emailing them about relevant content. Working at the convenience of the reporter and the client can be a tightrope walk.

Media 333

Media Pitching Report B2B 333

Buzzstream

JANUARY 15, 2024

However, just sending a well crafted outreach email is no longer enough. Journalists receive literally thousands of emails per day, and the outreach email means nothing if the person receiving it never opens the message to read your pitch. makes it that much more usable and useful.

Case Study 83

Case Study Digital PR Study Tools 83