Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — I did expect Twitter to rate better than less than two percent. Uncategorized business storytelling how to pitch journalists Muck Rack survey on journalists'

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 174

Survey Marketing B2B Study 174

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Sword and the Script

SEPTEMBER 8, 2020

Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7. Because so many journalists are on the platform. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. The #AIinPR hashtag on Twitter is also worth following for insight. ??

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. It’s like a newspaper,” said Frank, a former print reporter. “It It made me feel good.’”.

Viral 112

Viral How To Storytelling Facebook 112

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. Then I get my coffee, and read the print edition of our newspaper!”.

Print 48

Print Newspapers Interviews Journalism 48

Waxing UnLyrical

MARCH 21, 2019

Insert meme of men on a train looking at newspapers here.) Storyteller. I developed a powerful friendship with Shonali because of Twitter. It’s a big reason why I’m taking a break from Twitter and have stepped back from paying close attention to the news and more attention to what’s happening around me. Soothsayer.

Technology 100

Technology Communications Training Newspapers 100

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire.

Wireless 84

Wireless Storytelling Radio Analysis 84

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. But there was a method – and a message – to IHOP’s madness.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

JUNE 19, 2018

Similarly, visitors are more like to share multimedia content on Facebook and Twitter. TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

MARCH 31, 2016

Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? Or maybe the director William Friedkin.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

They have a combined following of 59 million across Facebook, Google and Twitter. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. A Twitter mindset is helpful in working with journalists. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Trends 0

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Connect with him on Twitter: @sethgilpn. . . 100, 500, maybe 1,000? About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Rebekah Brooks is back.

Newspapers 60

Newspapers Print Instagram Twitter 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Beyond PR

MAY 17, 2018

While the survey didn’t ask specifically about photos and infographics, anyone who has followed any event on Facebook or Twitter, whether it was the recent March for Our Lives rally in Washington or the Oscars, will know how important multimedia is to reporters — and to the story. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland, and comic books. Give options, not directives and make your content easy to adapt.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Think about newspaper articles that direct readers to “continue story on page 53.” Connect with him on Twitter at @BrianPRConsult. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Solo PR Pro

FEBRUARY 11, 2016

Be a storyteller and try to create intimacy with the reader. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. In addition to these questions, keep in mind the following tips when writing the article: Avoid burying the lead. Develop a compelling thesis. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Communications Conversations

MAY 13, 2015

Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St.

Groups 60

Groups Internal International Conference 60

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

Sports 0

Sports Leadership Internal International 0