Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”.

Measurement 85

Measurement Survey Web Software 85

Cision

MAY 26, 2017

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. What drew you to the field of PR? I always loved to write.

Analytics 227

Analytics Measurement Pitching Travel 227

Wadds Inc.

MARCH 29, 2024

Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication? Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy.

Internal 52

Internal International Strategy Communications 52

Cision

APRIL 28, 2017

She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center. However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Stick to your plan!

Local 227

Local Energy Agency Policies 227

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. How did you get your start in PR? From an early age, I would talk to anyone. Yes, even strangers — much to my mother’s dismay.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 29, 2016

The PR industry is constantly evolving. We started dabbling in this area for our clients a couple of years ago and have been amazed at the nuggets we’ve found simply by defining success, and letting the computers tell us what leads to it. Why is analytics so important for PR and marketing?

Analytics 215

Analytics Measurement Big Data Data 215

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. So I thought this would be easy.

Measurement 120

Measurement Exercises Interviews Tools 120

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. My thanks to Anouchka Burton, Mita Dhullipala, Katy Howell and Alicia Solanki. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. I ask us to stop and look at ourselves, the PR industry.

Ethics 120

Ethics Publicity Data SEO 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. My own predictions are listed at the very bottom. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JULY 5, 2016

I am thrilled to be joining such a dynamic and knowledgeable team of professionals who are driven to over-deliver and exceed client expectations on a daily basis. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to

Nonprofit 227

Nonprofit Crisis Viral Groups 227

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. – The client was so incredibly thorough in her responses.

Pitching 98

Pitching Consumer How To Education 98

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. After a quiet lockdown start, with a few close-to-retainer clients having to take stock, I've adapted and business is going well, thank you.

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Here is some commonsense PR advice about communicating during a pandemic. What measures are in place to protect those at risk? We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. It’s a tough time for business leaders. Make a plan. Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 177

Reputation Measurement Exercises Pitching 177

Onclusive

MAY 31, 2017

That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. I’m not surprised this excites you so much,” said my colleague Rachel. After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. I shouted in excitement.

Data 150

Data Resources Engineering Film 150

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Ethical Voices

NOVEMBER 20, 2023

my second favorite orange team). What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? Just a quick mention, we were the PR program of the year for PRWeek last year. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How is a PR agency engagement like the Iowa caucus? When it comes to public perception, it’s all about expectations , and whether the reality measures up. The same principle holds true in a relationship between a client and their PR agency or team. PR is very customized. Take a look at the GOP field.

Agency 120

Agency Company Measurement Viral 120

Cision

FEBRUARY 18, 2016

Good PR hinges on relationships. In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. We are sticklers for measuring all outcomes. Measurable.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. There are a lot that come to mind, but I suppose covering Tesla for eight years has been one of my wildest rides. Describe the craziest or most fun story you have written.

Transportation 91

Transportation Meeting Report Media 91

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Cision

MARCH 17, 2016

PR is not one-size-fits-all. Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. What do you like most about working in the PR industry? Also, creating the strategy and implementation that truly helps the client meet their goals.

Employee 120

Employee Agency Meeting Strategy 120

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. How did you get your start in PR? I then used that experience to get my first role back in London.

Hotels 120

Hotels Agency Radio Measurement 120

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? In my 25-year career. At the heart of it, I am a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. My favorite part of PR is that no day is the same. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? What do you like most about working in PR? My personal media relations motto is “no means maybe.” If at first you don’t succeed, try, try again.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Maxim Behar

MAY 28, 2023

Behar, you are one of the most recognizable and successful persons in the world of PR communications. I've been working since I was 14, it makes my life meaningful and worthwhile. I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. And the business.

Education 52

Education Meeting Course Creativity 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. These are the questions and my answers. When is the best time to do PR? These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50