Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. but no confidence interval was provided.

Leadership 127

Leadership B2B Study Survey 127

Sword and the Script

DECEMBER 19, 2023

As part of that, I’ve started including a section on PR statistics when there’s enough work with. As part of that, I’ve started including a section on PR statistics when there’s enough work with. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

Contently - Strategy

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PRSay

OCTOBER 11, 2019

After some lively discussions on the topic of PR measurement, we came up with five steps to help ourselves and our fellow PR pros make measurement frameworks more impressive than mere impressions: 1. By “client,” we mean anyone who matters to you. Determine wh a t your client wants out of their metrics. Define your client(s).

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

NewsWhip

OCTOBER 20, 2021

Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. As such, it can be dismissed as a ‘vanity metric’ by some who cannot easily tie numbers to business performance. .

Measurement 78

Measurement Media Crisis Crisis Management 78

Communications Conversations

MAY 12, 2023

That it’s all part of the personal branding game. To track my metrics on a weekly basis for four weeks as a way to learn more about how I’m doing on LinkedIn (side note: I’ve been doing this for years)–and figure out ways to improve or refine my approach in the months ahead. Check in every once in a while.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

NOVEMBER 14, 2017

But no matter how involved the individuals on your team need to be, start out collaborating as a whole. What Matters to Our Brand? Insider Tip: Initially during brainstorming, you may come up with a long list of what matters. To that end, answer the following questions to help shape your earned media measurement strategy.

Measurement 166

Measurement Strategy Media Analytics 166

Communications Conversations

NOVEMBER 16, 2022

If you can use social media metrics, including post metrics or listening data, to understand the story behind why your audience reacted to your content they way that they did, you can give the people what they want. It really could have been titled “social media pro” because many of the skills overlap. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

Buzzstream

APRIL 25, 2024

Here are the six steps to use to turn your unlinked brand mentions into backlinks: 1. Here are the six steps to use to turn your unlinked brand mentions into backlinks: 1. Getting Mentions Using Talkwalker or Google Alerts I recommend getting brand alerts up ASAP, no matter how long you’ve worked with your site.

Brand 62

Brand Branding How To SEO 62

5W PR

MAY 20, 2020

More money or more customers might sound like a great result, but it’s not acceptable as a metric for PR campaign success. These metrics give the campaign something concrete to strive for. Word choice matters, and people are much more willing to respond to a story than they are to a statement. Clear Objective. Are they sharing?

Measurement 88

Measurement Print Local Social Media 88

The Resolution Blog

MAY 17, 2017

And with those new lines of communication come new ways to report and new metrics to consider. If your report doesn’t have a killer business-related metric it simply won’t get the attention of the budget holders and the people that matter. Here are my three lessons in gaining the attention of the C-suite Lesson 1.

How To 120

How To Measurement Financial Report 120

Sword and the Script

DECEMBER 21, 2021

To put it another way, predictions are equal parts analysis and aspiration. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Emerging tech firms are especially interested in showing their executives and subject matter experts as approachable. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

OCTOBER 10, 2021

Hate speech and misinformation boosts meaningful social interaction (MSI), a key Facebook metric to which employee bonuses are tied. In the wake of the latest revelations about negative social media impact, it seems there are at least two lessons the up-and-coming platform could teach the seasoned pro.

Facebook 79

Facebook Social Media Government Employee 79

Communications Conversations

DECEMBER 7, 2021

Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy. 1: Start by reviewing and analyzing the branding of your social media accounts.

Social Media 104

Social Media Media LinkedIn Facebook 104

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Bottom line?

How To 104

How To Fashion Banking Industry 104

Critical Mention

MARCH 27, 2019

There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche.

Strategy 61

Strategy Marketing SEO Social Media 61

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

Solo PR Pro

DECEMBER 1, 2020

But no matter the campaign it’s created for or its purpose for an organization, they can’t be generally applied to any goals. For instance, build a relationship, get the client up to speed, address concerns, discuss the key players a part of the project and any other information needed to get it off the ground. Meet and greet!

Writing 65

Writing Analysis Meeting eBook 65

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Do team members understand the metrics used to evaluate their performance and development? A s marketers, a failed campaign is our worst nightmare. Data analyst.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

DECEMBER 4, 2018

Connecting with an influencer means creating an interest about why the product or idea matters to their audience. Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Guest Post by Dawn Buzynski.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PR 20/20

JUNE 13, 2022

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what what would that number be? Based on the fact that 333.2 billion emails are expected to be sent and received each day in 2022, we’d take a gamble that your number is pretty high.

Resources 85

Resources Tools Measurement Industry 85

Communications Conversations

SEPTEMBER 2, 2021

I started by looking at follower counts–here’s what that list looks like (again, not taking EVERY CEO/leader into considering, but just the ones that bubble toward the top): 1 – Sarah Edwards , Some Good People – 9,613 followers. After all, showing up in the feed consistently matters! What about engagement?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. click image for higher resolution).

Communications 120

Communications Crisis Internal International 120

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. And they’re looking increasingly for it from the people that they trust — most notably, their family, friends, colleagues, influencers and other subject matter experts. . Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Newsfile

FEBRUARY 28, 2024

Understanding PR & IR Basics 1. Key metrics include: Reach : The number of people exposed to a piece of media. By attaching your brand to an existing story, you can expand reach, cultivate engagement, and even become part of the conversation. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 30, 2017

That’s a relative metric because while the overall readership skyrocketed this year, time-on-page has come down a bit. Here are the best performers from the past 12 months: 1) How Long Should a Blog Post Be? [A Some of the newer and smaller startups that had been blogging for a while ran circles around us. And it’s about time.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. In less successful programs, content marketing is treated as an additional duty or a part-time job. Consistency absolutely matters in content marketing. However, there is a sizable and growing body of research that points to several key factors including following: Commitment. Consistency.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. It’s been a while since I reviewed press release services, so I set out to look online for pricing information to help them out. . >>> >>> Did you know?

Financial 88

Financial Video Survey Google 88

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. To connect with journalists, you can offer to guest blog for their publications as a subject matter expert, so when the time comes around for them to publish your news, you would have already built a connection.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Shift Communications

JANUARY 28, 2016

Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. What should you do next on Facebook?

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

NOVEMBER 25, 2015

It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. The hard part is conquering your to-do list in a timely manner while meeting all your deadlines along the way. Part of managing your time involves managing your focus as well. Especially if you’re new to it. Time is a flat circle.

Fashion 60

Fashion Agency Data System 60

Buzzstream

DECEMBER 15, 2021

Getting this across is a key part of the job for someone using reactive PR tactics in particular. Here’s what a really good one looks like: As a Digital PR, part of your job is to not only construct and tailor a bio to suit the topic you’re discussing but to also find the people worth mentioning within your organisation.

Digital PR 83

Digital PR Data Survey Construction 83

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. But here’s the thing.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Necessary because they are a bit of information—evil because they’re a very small part of the picture. Question three asked, “What are smart metrics?”

Report 40

Report Measurement Software Analytics 40

Cision

APRIL 12, 2016

So there is a level of business knowledge that’s required, from media and publishing-related terminology, to digital and social metrics, to staying up-to-date on what’s happening in the luxury world. Recently at W magazine , I worked on a live Q&A on Tumblr as part of the platform’s “Answer Time” series.

Fashion 120

Fashion Pitching Journalism Social Media 120

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131