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How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! However, this is not just about the purpose of the initiative and investment. The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. What are the benefits?

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How PR Can Support Different Business Functions

Remote PR Jobs

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits. Business Development.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. An on-and-off approach to media relations and executive visibility will fall short. .

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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

I'm very pleased to have Maxim Behar in our studio, a leading PR expert with huge experience and a strong presence worldwide. Maxim Behar: Good morning to Radio Focus! Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. Maxim: Well, there are a few ways.

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Maxim Behar talk with Desi Banova in "Here and Now" on Nova TV

Maxim Behar

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. Maxim, hi, welcome to your office, thanks for your hospitality. Maxim: Hi, it's my pleasure. Maxim: Working at my company, which I started from the bottom in 1994. Maxim: Yes, it is, even in twos or threes.