Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags? Consider this when selecting a potential software provider.

How To 265

How To Media Software Agriculture 265

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 148

Internal International Tools Software 148

Stephen Waddington

OCTOBER 13, 2020

Agile management techniques, originating from the software development industry were used to manage teams. Owned media platforms, typically websites, sat at the heart of an organisation’s communication effort. Social media, messaging and video services saw significant growth in subscriptions and usage.

Report 144

Report Communications Government Crisis 144

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. My Boss Only Wants Media Placements. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal.

How To 120

How To Software Analytics Google 120

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Siera Smith is the Director of Marketing for WebMax LLC, a software development company.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We have software to look at both search and booking trends for hotels and beach rentals. So in essence, we used software and also went directly to the source itself.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Beyond PR

OCTOBER 4, 2016

Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself.

Marketing 83

Marketing Retail Social Media Software 83

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Local to Manhattan, The Strokes had the social crowd pumped on Friday night, taking 79 percent of the conversation.

Local 120

Local Reddit Crisis Communications Crisis 120

PR Fuel

SEPTEMBER 2, 2021

You can also take advantage of software tools to determine a press release website’s ranking information. Remember to check if they offer more localized distribution channel options. Do they also have social media sharing features? Check out the distribution’s website to determine daily traffic. Check Out their Cost.

Software 87

Software Measurement Reputation Meeting 87

Cision

OCTOBER 10, 2016

TrendsMap – uses local data to create a US map with top trends superimposed with an accessible hourly archive of trending data from the past week. Turn trends into action with media monitoring software. ttHistory – provides archived daily views of Twitter trends (worldwide and Turkey-specific only).

Trends 120

Trends How To Google Software 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. One company that may have escaped the brunt of the cultural shift regarding workplace harassment – at least for the time being – is online lending startup Social Finance, or SoFi.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. Meltwater case study.

Software 130

Software Case Study Advertising Advertising 130

Presspage

JUNE 26, 2018

The software also enables users to post readily to social media, extending the reach of Viking News, as Del Mar’s site is called. The front page has an “In the Media” section that enables the college to note stories about its programs or where its staff are quoted.

Community 88

Community Newspapers Education Resources 88

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. My oldest is in college studying software engineering and my youngest if finishing high school. I’m active on social media where you can find me on Twitter and Instagram. If I am not reporting, I am….

Automotive 87

Automotive Meeting Media Pitching 87

NewsWhip

JULY 21, 2020

The Iffy Quotient , published by the University of Michigan Center for Social Media Responsibility (CSMR) , is the fraction of the most popular URLs on Facebook and Twitter that come from Iffy sites, our tongue-in-cheek way to describe sites that often publish misinformation. Measuring the flight to quality. on February 18. James Park.

System 78

System Facebook Twitter Software 78

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

SEPTEMBER 12, 2014

Play around with new features rolled out on your software platforms and social media networks. Your agency probably has an internal calendar of local events. Never stop experimenting. Get your hands on new things. Poke and prod at them. Sign up for trial versions of new services. Get out of your comfort zone.

Agency 136

Agency Software Industry Local 136

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. One of the things that’s really interesting to me is how marketers talk about their software stacks.

Marketing 120

Marketing Analytics Measurement Data 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Reporters always like to run “local kid does well” stories. This can be done by geography or area of interest.

How To 98

How To Newspapers Analytics SEO 98

Shift Communications

SEPTEMBER 26, 2016

Using geographically-based social media monitoring tools, let’s start with Spradley’s framework, one dimension at a time. We dig into the biographies of their social media profiles. On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals.

Study 60

Study Examples Local Television 60

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. You can follow along on social media here: LinkedIn: Carl Anthony. AutoVision News.

Meeting 79

Meeting Automotive Media Technology 79

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – DMAs – in real-time and from historical broadcast TV and media content.

Industry 94

Industry Media Technology Employee 94

Communications Conversations

MAY 4, 2016

The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. And the organization didn’t use a “social media advocacy software solution” to get it done. Locally, here in Minnesota, I think about Prince. I know, BIG surprise.

Case Study 60

Case Study Employee Study Software 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Consider panels, webinars, guest-teaching at local schools and more. Again, there are myriad ways to share your wisdom and experience with others. Here’s just a sampling.

Writing 149

Writing Education Pinterest Creativity 149

Cision

MARCH 31, 2016

But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. Obviously the biggest change over the past few years has been the rise of social media. What that means is that traditional media outlets are no longer the gatekeepers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). Facebook won’t exist, but social media will still be key to PR success. It just seemed too early.

Technology 60

Technology Content Marketing Social Media Facebook 60

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Reporters always like to run “local kid does well” stories. This can be done by geography or area of interest.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Reporters always like to run “local kid does well” stories. This can be done by geography or area of interest.

How To 52

How To Newspapers Analytics SEO 52

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56