Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options.

How To 78

How To Resources Storytelling Community 78

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

SEPTEMBER 4, 2023

Sustainable fashion, often referred to as eco-fashion or ethical fashion, encompasses a holistic approach that seeks to minimize the environmental impact of the fashion industry while promoting fair labor practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Stores and restaurants wised up quickly: hordes of Pokemon Go players were walking by their locations daily. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences.

Conference 80

Conference Reddit Local Course 80

MaccaPR

JUNE 16, 2016

Traveling up and down the I-69 corridor, I visited hundreds of physician offices – of all sizes and specialties – to uncover the motivations in their referring habits to our three hospitals in Indianapolis. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Shift Communications

OCTOBER 28, 2014

Local Business Prospects and Networking Opportunities. Before you begin, take note of how LinkedIn refers to certain areas. For example, Boston is referred to as the ‘Greater Boston Area’ as opposed to just ‘Boston, MA.’ eBook LinkedIn Social Media Tools social media' What can you discover, exactly?

LinkedIn 84

LinkedIn eBook Mobile Local 84

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. This is also referred to as passive link building. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To Google SEO Pitching 62

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Sprout Social.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 82

Meeting Automotive Media Transportation 82

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. Well, when you come from a journalism background, that’s kind of how you refer to it. I certainly think social media is a game changer when it comes to ethics because it’s the Wild West.

Ethics 90

Ethics Journalism Radio Television 90

PRSay

MARCH 23, 2018

To that end, build relationships in advance and present crisis allies with specific ways they can help — by submitting an op-ed to the local paper, publishing a research report that describes the company’s position or speaking with reporters on background to educate them on a complex topic. Help people to help you.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PR in High Definition

MARCH 24, 2020

Cultures vary wildly too; France is the country closest to the UK in proximity, yet the two countries are vastly different – there are different languages, different attitudes, different traditions, and different cultural references. Get to grips with the media and social media landscape(s).

Local 48

Local Case Study Agency Resources 48

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

wiredPRworks

NOVEMBER 23, 2021

Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Always, always, always connect with a thank you to someone who mentions or refers your business.

How To 52

How To LinkedIn Local Social Media 52

Maxim Behar

APRIL 11, 2024

I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Someone from abroad, armed with their knowledge, language skills, and understanding of local customs, can find success here very quickly. Learn from them and do better.

Television 59

Television System Interviews Travel 59

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts.

How To 120

How To Construction Product Launch Local 120

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. As long as the subject line isn’t bludgeoning grammar and there’s some reference to an issue that interests me, I’ll take a look. Now, they’re not even bothering to turn on the TV.

Agency 120

Agency Pitching Print Storytelling 120

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. Have you ever been scrolling on Facebook and seen an ad pop up?

Real Estate 52

Real Estate Media Advertising Advertising 52

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries. PowerMotionTech.

Meeting 74

Meeting Media Engineering Journalism 74

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Where do you find expert sources to reference in your stories? My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

Stephen Waddington

MAY 19, 2020

Our local BBC news programme and even the national idents are based on clips from social media. Thank you Thanks to everyone who provided insight into this article via the Marketing, media and PR community of practice on Facebook. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

PR in High Definition

NOVEMBER 22, 2016

For example, press releases and content that perform exceedingly well in your home market may not necessarily produce the same results across the different European countries – in fact, it may even have a negative response from locals! They ignore local socio-economic and cultural influences.

Local 48

Local Training Media Training Strategy 48

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. LTPR refers to this as a 360 o Communications Audit. Step #2: Conduct a Communications S.W.O.T. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

Cision

JUNE 7, 2016

The biggest change is that our communities have moved from being local to being global at a rapid speed. I am optimistic that rather than dumb down our sphere of reference this will empower us to become more educated, think more critically and broaden our perspectives. My favorite social media platform is…Twitter.

Groups 120

Groups Industry Technology Communications 120

Communications Conversations

AUGUST 30, 2017

Then, I’m typically searching for “public relations” and “social media” positions in Minneapolis. The other way I use LinkedIn is to peruse my feed 2-3 times per day for people posting about local jobs here in Minneapolis/St. You’d be surprised. LinkedIn feed.

Resources 60

Resources LinkedIn Enterprise Blogging 60

Communications Conversations

DECEMBER 30, 2015

Some helped me by referring me. Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Every other week, I get the chance to talk corporate communications and social media with my friend, Kevin Hunt.

Groups 60

Groups Local Meeting Corporate 60

Solo PR Pro

FEBRUARY 25, 2021

I was referred to this agency by a colleague who had a conflict and couldn’t work on the proposed account. I also developed a strategic media relations plan and crisis response templates. From media relations and corporate communications to social media strategy, she has a passion for crafting messages.

Agency 76

Agency Creativity Media Relations Nonprofit 76