The Hoyt Organization

JANUARY 25, 2024

When working with influencers, consider their: Relevance to your business and target audience Level of engagement on social media platforms Content quality and authenticity 5. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area.

Strategy 101

Strategy Brand Branding SEO 101

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. This includes understanding cultural norms, etiquette, and communication styles.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options.

How To 78

How To Resources Storytelling Community 78

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

5W PR

SEPTEMBER 4, 2023

Sustainable fashion, often referred to as eco-fashion or ethical fashion, encompasses a holistic approach that seeks to minimize the environmental impact of the fashion industry while promoting fair labor practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Stores and restaurants wised up quickly: hordes of Pokemon Go players were walking by their locations daily. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. If your target is millennials, social media should be considered as a default medium for breaking news.

Brand 160

Brand Branding Film Internal 160

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences.

Conference 80

Conference Reddit Local Course 80

PRSay

MARCH 29, 2021

During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution.

Media Training 182

Media Training Training Interviews Media 182

PRSay

AUGUST 11, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. According to The AP Stylebook, “ Gender refers to a person’s social identity while sex refers to biological characteristics. Finding clarity. It also includes a comprehensive glossary of terms.

Survey 120

Survey Writing Crisis Communications Community 120

MaccaPR

JUNE 16, 2016

Traveling up and down the I-69 corridor, I visited hundreds of physician offices – of all sizes and specialties – to uncover the motivations in their referring habits to our three hospitals in Indianapolis. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

MaccaPR

SEPTEMBER 9, 2019

And the feud began, spilling out from social media into the chain's brick and mortar stores. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. 2 – Act at the Speed of Social Media. Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

Shift Communications

OCTOBER 28, 2014

Local Business Prospects and Networking Opportunities. Before you begin, take note of how LinkedIn refers to certain areas. For example, Boston is referred to as the ‘Greater Boston Area’ as opposed to just ‘Boston, MA.’ eBook LinkedIn Social Media Tools social media' What can you discover, exactly?

LinkedIn 84

LinkedIn eBook Mobile Local 84

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Encourage your network to refer you to their peers. For example, choose networking and LinkedIn, or email marketing and social media. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

NewsWhip

JUNE 19, 2020

On social media, these protests immediately pulled the nation’s attention away from coverage of coronavirus, which had previously dominated news coverage since March. The most engaged publisher writing about Black Lives Matter since George Floyd’s death has been NBC and its local affiliates, by a considerable distance.

Local 183

Local Measurement Journalism Television 183

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. The term digital PR means different things depending on who you ask.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

MAY 12, 2019

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning.

Local 60

Local Storytelling Exercises Banking 60

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. This is also referred to as passive link building. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. This is also referred to as passive link building. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. This is also referred to as passive link building. Their Home Health Care Costs post has 115 Referring Domains.

How To 62

How To Google SEO Pitching 62

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Sprout Social.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, to remain silent.

Ethics 69

Ethics Social Media Travel Newspapers 69

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 82

Meeting Automotive Media Transportation 82

Communications Conversations

NOVEMBER 30, 2021

Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. What started as the “HAPPO Report (Help a PR Pro Out–those my age will know the reference!), Second story: My daughter, who’s a freshman at a local high school here in Minneapolis/St.

Examples 74

Examples Meeting Local Leadership 74

Buzzstream

JANUARY 5, 2024

Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts. But you can spend much time getting lost in social media if you don’t know these tricks. Here’s how and where to find contact info on each major social media platform.

How To 83

How To LinkedIn Tools Google 83

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. Well, when you come from a journalism background, that’s kind of how you refer to it. I certainly think social media is a game changer when it comes to ethics because it’s the Wild West.

Ethics 90

Ethics Journalism Radio Television 90

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. 5 tips for working with the media. Reference an exclusive interview with an executive or the CEO of a company?

Pitching 58

Pitching Media Journalism Data 58

Cision

FEBRUARY 15, 2016

Make it easy for your speakers to contribute to the conversation by providing them with social media templates including your event hashtag. Doing so will expand your reach and increase your chances of getting media coverage. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120