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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195
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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

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Professional Development: An Investment in Yourself

Solo PR Pro

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences.

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. What to Avoid When Building Relevant Links?

How To 62
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Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. Well, when you come from a journalism background, that’s kind of how you refer to it. You can’t control what story they’re going to write, but you can control what you give them, for better or worse.

Ethics 89