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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60
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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge. A lot huge.

Local 60
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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area. Whether it’s a search for specific products you sell or services you provide, local SEO ensures you’re not missing out on potential customers right in your backyard.

Strategy 104
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What is Cultural Marketing? Definition & Strategy

5W PR

Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context. This includes understanding cultural norms, etiquette, and communication styles. Translate the content, adapt visuals, and tailor messaging to resonate with specific cultural groups.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate. later as our roles evolve. “PR

Training 195
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The sit-down restaurant chains making headlines in 2023

NewsWhip

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.