ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PR in High Definition

OCTOBER 27, 2022

There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust. Gaining a reputation for absolute integrity and adherence to the highest standards of trust and privacy are critical. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 126

Technology Study Communications Survey 126

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. A recent KPMG survey found that 40% of U.S. consumers don’t trust companies to use their data ethically. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 183

Enterprise Tools Technology Privacy 183

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. His decision boiled down to the salesperson.

Survey 111

Survey Software Technology Tools 111

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To signal a cultural shift.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well.

Marketing 62

Marketing Privacy Training Strategy 62

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.

Crisis 167

Crisis Government Privacy Sports 167

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

PRSay

APRIL 25, 2018

Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all. Gallup writers John Fleming and Amy Adkins posit two possible reasons for this paradox.

Facebook 134

Facebook Privacy Data Survey 134

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. The corporate leadership opportunity right now is big. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

MAY 20, 2022

As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators. In the absence of federal leadership, it’s up to governors to step to the fore.”.

Government 62

Government Insurance Insurance Privacy 62

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 136

Insurance Insurance Sports Telecommunications 136

Barokas

OCTOBER 26, 2018

For those of you not familiar with LWT (Leading Women in Technology), it is a non-profit organization dedicated to empowering women to grow their knowledge, leadership skills and networking in order to map their own paths to career success and achieve greater personal and professional impact. Joseph Health.

Privacy 102

Privacy Banking Leadership Groups 102

Ethical Voices

APRIL 3, 2023

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team. We’re not in a technology company. I go back to technology, data privacy, and AI.

Ethics 78

Ethics Privacy Data Financial 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

PRSay

JUNE 23, 2021

Conduct a comprehensive, live cyber-crisis drill at least once a year to put people, processes and technology through their paces under conditions of escalating stress and keep plans and teams at the peak of readiness. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 141

Crisis Insurance Insurance Exercises 141

Mark My Words

JULY 29, 2016

For brands in crisis or disrupted technology the future is always all or nothing. Yet still he remains the resounding frontrunner in the seemingly endless Labour leadership tussle. Yet they survived for 40 years where DVDs and Blurays managed merely a decade before their sales started to fall thanks to online streaming.

Privacy 60

Privacy Ethics Technology Leadership 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

OCTOBER 13, 2018

That’s the price of leadership. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. This means the broken promise of Google+ is interwoven with all sorts of related interests such as the veracity in analytics , brand safety and data privacy concerns.

Google 71

Google Privacy YouTube Data 71

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Only two months later Uber was in hot water once again after it was revealed that for the past two years, drivers were underpaid while Uber’s senior leadership took a large cut of the fares.

Company 87

Company Banking Crisis Facebook 87

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. To learn more about the Council of Accountable Physician Practices, visit: [link].

Healthcare 40

Healthcare Insurance Insurance Guidelines 40