Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 100

Survey Trends Marketing Creativity 100

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 67

Survey Measurement Communications Advertising 67

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. One particularly useful survey is benchmarking.

Internal 95

Internal International Communications Employee 95

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 23% said measurement / ROI. Miller was one of six outside contributors that helped analyze the survey results.

Communications 164

Communications Survey Education Leadership 164

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Financial 134

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 138

Marketing Survey Study Comparison 138

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. Is that good?

Report 106

Report Publicity Marketing Pitching 106

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. This will help you track progress and adjust your strategy accordingly.

Strategy 100

Strategy Nonprofit Social Media Leadership 100

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. New Survey Identifies the Hottest Trends in Corp Comm and PR.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me.

Creativity 96

Creativity Study Ethics Publicity 96

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 141

Agency B2C B2B Survey 141

Sword and the Script

NOVEMBER 5, 2020

Comparing ratings and reviews against growth rates The study – The Experience Equation: How Happy Employees and Customers Accelerate Growth – drew its conclusions from a combination of data analysis and survey research. Finally, a survey probed the views business leaders have as to the effects of EX and CX on growth.

Employee 100

Employee Study Survey Leadership 100

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Benefits and compensation.

Internal 188

Internal International Data Communications 188

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 137

Survey Measurement System Education 137

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Go be sure, the survey did ask about these things too.

Brand 109

Brand Branding Survey Customer Service 109

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. Social media has become an essential integrated marketing channel for B2B companies. On Twitter, incorporate hashtags within your posts.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

B2B 81

B2B Marketing Survey Groups 81

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. In a survey conducted by OpinionWay and JIN this past summer, we asked 1,000 U.S. In a survey conducted by OpinionWay and JIN this past summer, we asked 1,000 U.S. In our survey, we asked U.S.

Communications 170

Communications Survey Enterprise Radio 170

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100