Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. If you ramble, you will lose your audience’s attention.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs.

Government 139

Government Survey Ethics Media 139

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 140

Marketing Survey Study Comparison 140

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast.

Strategy 195

Strategy Marketing Measurement eBook 195

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry.

Survey 132

Survey Ethics Leadership Financial 132

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 3) “Thought leadership can’t be outsourced. 2) “Budget and staffing needs to meet strategic plan goals.”.

Corporate 74

Corporate Communications Survey Employee 74

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. . PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 119

Measurement Analytics Tools SEO 119

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Benefits and compensation.

Internal 187

Internal International Data Communications 187

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Genuine Corporate Apology ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 140

Survey Measurement System Education 140

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Content picks.

Tools 101

Tools Survey Pitching Analytics 101

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Marketer’s Confidence Survey Demographics. Marketer’s Confidence Survey Says Grow!

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 3) Survey tells a cautionary tale as CMOs take more creative work in-house.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

JULY 16, 2019

I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Lack of a commitment by senior leadership.”. “We’re

Publicity 93

Publicity Survey Local Writing 93

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. They write quality posts.

Study 81

Study B2B Marketing Survey 81

Landis PR

MAY 15, 2023

Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. Consider surveying them and understanding their point of view – really understanding it. For the original blog, please visit here.

Company 52

Company Employee Leadership Policies 52