5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 126

Ethics Internal International Employee 126

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Go be sure, the survey did ask about these things too.

Brand 111

Brand Branding Survey Customer Service 111

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. They will also survey internal teams to see how the pandemic has permanently changed the band. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune.

Communications 164

Communications Trends Nonprofit Radio 164

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 72

Publicity Ethics Training Education 72

Reputation Us

JULY 14, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Leadership (14.1%). How does a financial institution measure up to the competition? Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 13, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Leadership (14.1%). How does a financial institution measure up to the competition? Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. So quite aggressive.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum. It’s about hypervisibility.

Leadership 0

Leadership Agency Education Communications 0