ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

Conference 128

Conference Film Storytelling System 128

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. A transformative strategist, engaging speaker, storyteller and widely published author, Rawi offers advice on how to strengthen cultures and build a more sustainable, equitable future.

Energy 62

Energy Government Internal International 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

PRSay

APRIL 19, 2023

As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative? I did this assignment recently for Howard University, for their alum magazine, on their outgoing president.

Travel 66

Travel Tourism Storytelling Newspapers 66

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. She’s the former editor of Money magazine and now the VP of marketing at Monster.com. And they’re investing in great content.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 84

Wireless Storytelling Radio Analysis 84

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 96

Agency Automotive Company Mobile 96

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Just ask Michael Dubin. Lead Generation.

Leadership 93

Leadership Brand Branding How To 93

Solo PR Pro

FEBRUARY 11, 2016

Many media outlets, such as trade publications and magazines, publish these types of articles as an externally contributed piece that offers new perspectives, knowledge and expertise in a particular subject area or topic of interest for their readership. Be a storyteller and try to create intimacy with the reader. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc., Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 174

Survey Marketing B2B Study 174

NewsWhip

DECEMBER 5, 2019

Audrey Gelman in particular, the co-founder and CEO of The Wing, a women’s co-working space, has championed being a woman in charge, even going on to become the first visibly pregnant CEO featured on a business magazine cover. Fifteen years ago, women accounted for 15.7% of board seats in the Fortune 500. Now, it’s 25.5%.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Ishmael's Corner

APRIL 14, 2015

An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? Seems similar to the rationalization behind PR budgets.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. There’s no way to answer that without dating myself, but…okay.

Marketing 62

Marketing B2B Print Technology 62

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. The Owner’s Mind. 4) Brian Solis. Context Matters. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A lead form for a magazine’s free email newsletter is another. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Natalie Anastasia, @natanastasia. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” As marketers, we typically stay away from touchy political issues.

Report 225

Report Media Advertising Advertising 225