Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. I feel like I have a pretty good sense of writing for either a marketing or an editorial audience. We understand. The ethics of press trips.

Ethics 82

Ethics Travel Writing YouTube 82

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. SM: I look at our challenges in two ways: internal and external. So, what’s the problem?

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JULY 15, 2020

At PR 20/20, you know we love to look beyond. This is a snippet from the about page of the Marketing AI Institute , PR 20/20’s sister company dedicated to helping marketers understand, pilot and scale AI. But, it’s here and your ability to understand the potential of marketing AI can be a competitive advantage. It's more like.

Marketing 54

Marketing Resources Data Software 54

Ethical Voices

OCTOBER 24, 2022

How to help people understand “No” is an option. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. But at the same time, it’s like, okay, well you can talk to our spokespeople who were on the ground day to day with them and talk to them.

Ethics 50

Ethics Interviews Advertising Advertising 50

Onclusive

JUNE 1, 2023

Know who’s talking about your brand and what they’re saying With social listening tools, not only can you monitor the volume mentions of your brand and engagement, you can also get a view of what people are actually saying about your brand. So, they must be monitored and analysed closely. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. How we pitch different audiences with BuzzStream. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s a work in progress.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Well good news—you can manage, segment and score your leads all within one central location.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

DECEMBER 26, 2023

These sometimes-surprising match-ups bring each brand new audiences, new eyeballs and new opportunities to delight old and new customers. Understanding the authentic KPIs over bloat metrics and hope.” Audiences know the difference. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. But how do you know if your news is …newsworthy? To reach the right audience, focus on resonating with the publications your audience reads.

Examples 62

Examples Product Launch Data Report 62

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

NewsWhip

JUNE 23, 2021

Talking Points. Understanding the audience | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. And it’s almost ironic to talk about agency of the future. For us at Kivvit, We really take what I would call an audience first approach. Agency of the future | Jump to text.

Data 78

Data Media Analytics Energy 78

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

SEPTEMBER 18, 2020

I caught up with some of the contributors to talk about the future of our profession. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

DECEMBER 10, 2019

The solution boils down to the following: Understand what matters. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. And, how will you know if you’ve achieved it? Segment where possible. Craft a compelling story.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

JANUARY 29, 2019

Building your brand through top-of-funnel content establishes a connection with a new audience. It can even change the way the existing audience perceives you. At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to our own customers to find out more.

Brand 104

Brand Branding How To SEO 104

MaccaPR

JUNE 3, 2014

To me, inbound marketing seeks to attract people who are your company’s best prospects without outbound marketing by knowing your audience/defining personas and answering their questions with one-to-one content they''ll find on their own time.". ” It''s a popular topic among our small business owner audience.

Marketing 91

Marketing Small Business Interviews Internal 91

Cision

AUGUST 27, 2015

At one point, Turner who had gone from leader to leading participant, pulled out a pad and pen to record tips offered by the audience so he could improve his own podcasts. Just like any other medium, communicators should understand what they hope to achieve with a podcast. The lecture turned into a roundtable discussion. Pick a format.

Skype 120

Skype Interviews Software Mobile 120

Beyond PR

JUNE 5, 2018

PR pros are adept at uncovering the latest trending topics, but in order for a piece to be noticed by a bigger audience, it has to be written in such a manner that the average reader wouldn’t have to dig too deep. Cision’s “talking about” search will surface unique contacts based on data from social media platforms.

Media 40

Media Employee Pitching Data 40

Communications Conversations

AUGUST 31, 2018

I know, I know, I’m not breaking news here. You know you have skills but you don’t know how they will translate outside of journalism. And as most people know – the pay wasn’t great. I believe if you know the journalist, you’re more likely to trust them–and vice versa. I was getting tired.

Media 112

Media Journalism Report Video 112

Beyond PR

MAY 12, 2016

Regardless of what the client wants their audience to do, their audience wants to know WHY the press release’s story matters to them. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Lead with the why, then move onto the rest of the 5Ws.

Agency 40

Agency Real Estate Film Video 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. From a marketing perspective, it’s easiest to understand by looking at specific challenges and use cases. It was only a matter of time. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

FEBRUARY 4, 2020

If you’re are PR representative working for a PR technology solution provider, here’s everything you need to know to get in touch. This is because the written and spoken language is often filled with things like sarcasm and humor that is hard for machines to understand. I aim to publish it on the first Tuesday of every month.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Establish KPIs and making them accessible to everyone. Back to basics.

Marketing 168

Marketing Employee Content Marketing Training 168