Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

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Television Pitching Journalism Interviews 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. How long have you been in journalism and how did you get started?

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Technology Meeting Media Analytics 94

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. First and foremost, learn how to write.

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Writing Engineering Journalism Analytics 120

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

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Writing How To Report Comparison 40

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

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Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

APRIL 7, 2016

People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or When you were in school, writing assignments were: . A chore, with the exception of staying up to date on your favorite television show. A form of punishment.

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Television Journalism Instagram Writing 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive.

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Meeting Automotive Media Journalism 74

NewsWhip

JULY 29, 2020

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements.

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Local Comparison Trends Television 88

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it.

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Social Media Facebook Airlines Web 59

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

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Film Social Media Video Writing 150

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

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Viral Journalism Advertising Advertising 120

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! Thank you very much!

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Television Social Media Sports Travel 120

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” We wanted our so-called partners to write or broadcast stories about our clients.

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Television Groups Storytelling System 76

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. And there is not much difference. Does traditional advertising die?

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Crisis Management Crisis Advertising Advertising 83

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for. PR people who once tried to influence the news have discovered they can use the very tools that are shaking up journalism to write it.”.

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Film Television YouTube Video 60

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media. Share Tweet Share. Until next time! SCHEDULE A DEMO.

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Journalism Social Media Radio Fashion 78

Maxim Behar

AUGUST 4, 2022

You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever.

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Ethics Newspapers Government Television 52

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

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Study Media Relations Media Measurement 140

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. It strengthened my writing skills. My job as a television journalist taught me shooting and editing. Employer Branding is hot topic–and need–in the business world right now.

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LinkedIn Social Media Storytelling Agency 88

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

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Marketing Content Marketing Television Storytelling 40

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. At the time, that meant I would likely end up doing some form of journalism. PR is a great career field. As great as the profession is though, there’s no secret about the lack of diversity.

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Conference Education Public Affairs Television 60

Prakkypedia

NOVEMBER 13, 2019

I normally write about and promote clients. Working in Parliament House in Canberra during sitting weeks – long hours, researching and writing speeches, attending dinners including one with the US Ambassador and a staff Christmas party where John Howard sung an impromptu song while someone played the piano. It’s time to talk about me!

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Radio Tourism Government Hotels 24

The Hoffman Agency

NOVEMBER 14, 2019

An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. This book was written by someone who had literally no formal education growing up, didn’t even step into a classroom until she was seventeen, and she went on write a book like this one.

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Storytelling Education Television Government 28

Flatiron Communications

JANUARY 13, 2016

While Al Jazeera America built a loyal audience across the US and increasingly was recognised as an important new voice in television news, the economic landscape of the media environment has driven its strategic decision to wind down its operations and conclude its service.

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Enterprise Television Sports Ethics 28

Maxim Behar

NOVEMBER 15, 2023

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Kirill Asenov writes “One question gives me no peace. Maxim: Some of them are a consequence of the ten years of journalism I did.

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Hotels Newspapers Journalism Ethics 64

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. How long have you been in journalism and how did you get started? I later went home to report out a story about the end of The Vindicator.

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Meeting Report Automotive Real Estate 95

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? And then we blast it out to the news media. Consider the Medium. Are you pitching a print publication?

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Pitching Print Journalism Local 82

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

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Writing Social Media SEO Blogging 114

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. Last month, Burrelles announced it too had partnered with TVEyes for its monitoring tech.

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Pitching Instagram Survey Data 78

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University. Dan Farkas is an Instructor of Strategic Communication at Ohio University, where he teaches a series of writing, strategy and multimedia courses. Hello, how are you?

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Strategy Brand Branding Journalism 40

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. All the President’s Men (1976) 1977 Academy Award Winner I was in grade school on summer break in 1973, which is when the Watergate hearings were televised.

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Journalism Film Ethics Television 52

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

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Journalism Conference Internal International 120

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It I can write three articles in the amount of time I can shoot a video.”. It was awesome,” he says. “I I worked collaboratively with all the desks. Use Multimedia to Tell a Better Story.

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Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more! High Income Business Writing. The Brand Advantage Journalism Podcast.

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Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications. True journalism must be independent of a corporate line, even if that corporate line is to create impartial, unbiased content.

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Crisis Communications Transportation Conference Social Media 148

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. ’ It might have put Don and Peggy out of business.

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Media Mobile Pinterest Journalism 34