Remove Journalism Remove Storytelling Remove Television Remove Writing
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167
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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements.

Local 88
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Changing the PR Channel

David PR Group

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” We wanted our so-called partners to write or broadcast stories about our clients. –John.

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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

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You can’t get better than a PR quickie

Mark My Words

Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

Film 60
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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. It strengthened my writing skills. My job as a television journalist taught me shooting and editing.

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HAppy Booksgiving from HA-US!

The Hoffman Agency

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. American Fire , by Monica Hesse.