Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives we spoke to said they focused on building relationships with colleagues who worked in legal, finance and operations as well as other communication disciplines such as marketing and investor relations. Reference: Redmond, J., While relationships are crucial, so are the basics. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix. Though the terms can be used interchangeably, they refer to different things.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

SEPTEMBER 20, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Publishing Content. Promoting Content.

Social Media 226

Social Media Media Journalism Study 226

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR generates influence. PR is (nearly) immune to ad-blocking. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. This is like buying land in Manhattan 250 years ago as the city is being built,” Andrew Kiguel, chief executive of Tokens.com, told The Wall Street Journal. Implications for PR.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. The Analysis of Halo Effect in Marketing. 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

NewsWhip

JANUARY 3, 2024

This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. To make that a little easier, I assembled a Quick Reference Guide for this year’s elections. He is an Advisor to Newswhip.

Data 113

Data Strategy Brand Branding 113

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Partner with your organization’s digital marketing team. We have four takeaways.

SEO 128

SEO How To Mobile Engineering 128

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is. Yet they’re really simply PR pieces. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Marketwired

DECEMBER 8, 2015

Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

NewsWhip

MAY 16, 2024

Blazing Speed Newsrooms want to be competitive to detect interesting breaking stories and social discussion, as well as being at the forefront of cultural moments and references. Here’s a synthesis of the key competences newsrooms should seek in their replacement technology.

Reddit 78

Reddit Instagram Data LinkedIn 78

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. ” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media.

Guidelines 168

Guidelines Training Employee Social Media 168

Bianchi Biz Blog

MAY 16, 2022

While collaboration isn’t unusual in the engineering space, it’s still fascinating to see it in action and the fruits of those labors – many interesting solutions were developed, some of which have even made it to market. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? In most cases, your hub refers to your website.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Maxim Behar

APRIL 11, 2024

I'm referring to the Islamic religion. So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation.

Television 59

Television System Interviews Travel 59

Bianchi Biz Blog

JUNE 6, 2022

Covering the heavy-duty trucking market, it’s all decarbonization and sustainability all the time. How long have you been in journalism and how did you get started? I like putting weird references in my work. I’m the content director for Fleet Equipment and my duties include … basically everything related to content.

Meeting 79

Meeting Media Interviews B2B 79

Doctor Spin

JUNE 7, 2023

“150” is often referred to as “Dunbar’s Number.” Journal of Human Evolution, 22 (6), 469–493. Journal of Human Evolution, 22 (6), 469–493. Dunbar’s number has been observed in various aspects of human society. The group size suggests a cognitive limit for relationships. 1 Dunbar, R. 1 Dunbar, R. 2 Dunbar, R. 4 Dunbar’s number.

Wikipedia 52

Wikipedia eBook Groups Journalism 52

Sword and the Script

MAY 7, 2019

It commands about 90% of the market share. Media coverage brings an element of third-party credibility that other forms of marketing cannot. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. The marketing and PR space is highly competitive. Digiday : 79.

Google 138

Google Banking Engineering Web 138

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business. Talk to Us !

Film 87

Film Ethics Employee Data 87