ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. But even if they don’t, these meetings are important. A good PR rep should have a role in nearly any media briefing. People run late to meetings. Be personable. Follow up .

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Training 334

Media Training Training Media Interviews 334

Rock the Status Quo

DECEMBER 11, 2014

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.

Interviews 174

Interviews Real Estate Media Pitching 174

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

Media Training 40

Media Training Training Handbook How To 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

PRSay

NOVEMBER 12, 2020

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Publicity 190

Publicity Training Interviews Media Training 190

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. Whether you use Zoom, Microsoft Teams, GoToMeeting or Google Meet, learn to use the software. Get camera-ready.

Conference 195

Conference Video Software Privacy 195

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. We’d love to meet you over Zoom. . The current COVID-19 pandemic is an unprecedented disruption to modern life. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? This goes for the media but also your potential clients and customers. When they land on you – your website or social media platforms, do you look like an industry rockstar? I do this regularly when I speak and train and it’s eye opening.

Industry 130

Industry Social Media Google Training 130

PR for Anyone

MAY 18, 2022

If you have an opportunity to attend a media event, do that! Journalists are just people and by meeting them and building relationships and providing them with good stories, they will welcome you into their tribe. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!”

YouTube 130

YouTube Video How To Pitching 130

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Interviews Media 57

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Email or call discuss?

Interviews 28

Interviews SEO Banking Radio 28

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 86

Employee Real Estate Video Internal 86

Reputation Us

JUNE 23, 2019

Plans are designed to meet the needs of a variety of common crisis scenarios—like cyber incidents, natural disasters, threats and corporate malfeasance—and can be adapted to fit the unique risks an organization may face. MEDIA & SOCIAL MEDIA TRAINING. LITIGATION SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Shift Communications

SEPTEMBER 14, 2017

They facilitate in-person meetings, do media training to prep clients for difficult interviews, and even help to win new business. SAEs remain in their roles for 2-10 years or longer (by choice), as they are PR practitioners at the top of their game.

Agency 87

Agency Internal International Media Training 87

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

MAY 23, 2022

We joined the nightly prosecution team meetings to debrief on the day’s events and plan for upcoming witnesses and other arguments. And each day, we would give the attorneys a quick read-out of the themes we were seeing in the news and on social media. Were you fully integrated into the legal team?

Ethics 143

Ethics Public Affairs Television Social Media 143

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Communications Conversations

JANUARY 23, 2018

Want more: Read her recent PR Rock Star interview for ample reasons. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). Just one meeting.

Social Media 141

Social Media Media Marketing Leadership 141

Barokas

DECEMBER 5, 2019

If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are your spokespeople working? Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

OCTOBER 18, 2017

During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. In fact, just recently, I was introduced to a woman who runs social media at the University of St. over the last eight years.

Blogging 60

Blogging Airlines Hotels Social Media 60

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most. View all shows—including free downloadable resources—at InfluenceProsPodcast.com.

How To 63

How To Brand Branding Local 63

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are you leveraging the right spokespeople? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

PR for Anyone

NOVEMBER 18, 2021

And if you love these videos and you’d love to learn more and chat and see if there’s any way that I could help you, just set up a call at ChatwithChristina.com and I look forward to meeting you. The post How to Build a Brand with Social Media appeared first on Christina Daves.

Social Media 130

Social Media How To Brand Branding 130

Prohibition

OCTOBER 27, 2023

We’re back this month with another meet the team! No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. I’d swap just to re-enact her Variety interview with Jeremy Allen White!

Meeting 62

Meeting Agency Fashion Social Media 62

Norton's Notes

OCTOBER 17, 2014

I also love meeting and speaking to good writers from the best region in the country so today I have created a list of my top 20 Yorkshire blogs. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings.

Blogging 77

Blogging YouTube Writing Fashion 77

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. When I first started my business, the primary way to interact with clients was face-to-face meetings, so I found myself alone much less than I am today.

Local 94

Local Course Community Interviews 94

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. People won’t always remember you from an event or meeting, so make sure you provide details in your invite and add a personal touch. You’re not going to be head hunted for the CEO of Apple because you claim you’re an experienced executive leader if you’re quite clearly not.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0