Internal Interviews Media Training Meeting 
ImPRessions - Crenshaw Communications
MARCH 30, 2022
Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.
ImPRessions - Crenshaw Communications
AUGUST 3, 2021
Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time.
Bianchi Biz Blog
APRIL 3, 2023
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. I began my journalism career in 2014 as an intern at Automotive News.
ImPRessions - Crenshaw Communications
JULY 13, 2022
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.
Cision
SEPTEMBER 1, 2015
They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Say Too Much.
Cision
SEPTEMBER 1, 2015
This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
But by the next meeting, the cast of characters has changed without notice. Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.
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