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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

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5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294
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6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. But even if they don’t, these meetings are important. A good PR rep should have a role in nearly any media briefing. People run late to meetings. Be personable. Follow up .

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.