Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Claire is both a Chartered PR and a Chartered Marketer.

Publicity 52

Publicity Communications Government Airlines 52

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. What are you most looking forward to in your new role?

Local 120

Local Newspapers Internal International 120

Stephen Waddington

OCTOBER 13, 2020

The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Will they find internships? Will they continue with graduate studies?

Brand 195

Brand Branding Local Interviews 195

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. marketing directors. regions to help create a resource that could help international marketers in considering their approach to North American PR. regions demand strong local angles for almost all content.

Local 150

Local Internal International Pitching 150

PRSay

JULY 16, 2020

During a 30-year career in communications and marketing, Campbell has worked for eight different CEOs as a member of the executive team responsible for public relations, marketing, and employee communication. For the first time, I was responsible for managing people, and I made a lot of mistakes.

Leadership 163

Leadership Meeting Employee Internal 163

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How did you get your start in PR? How do you create brand communication on a global scale?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. How did you get your start in PR and communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

APRIL 23, 2019

The deal size has a direct impact on the PR strategy and will shape the go-to-market approach. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. In funding PR, size matters. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. what you can pitch your local media for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”.

Media Training 120

Media Training Media Training Small Business 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. . ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. What to Pitch When. It is Citizenship Day.

Pitching 130

Pitching Television System Local 130

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them. Authenticity is an essential element.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. Is there a market mindset there?

Television 59

Television System Interviews Travel 59

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The basic principles of PR remain the same around the world.

Local 120

Local Newspapers Retail Sports 120

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. For many companies, it’s fair to wonder what role they should play in the national conversation.

Communications 88

Communications Case Study Conference Resources 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC. Siera Smith is the Director of Marketing for WebMax LLC, a software development company. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69