Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Prowly

NOVEMBER 19, 2019

"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO.

Interviews 132

Interviews Internal International Marketing 132

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. In 2022, the number of monthly U.S. The secret is in the pitch. .

Pitching 350

Pitching Interviews B2B Leadership 350

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 104

Interviews Publicity Technology Social Media 104

The Resolution Blog

OCTOBER 11, 2018

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. Including details of their tool-stack and metrics.

Measurement 120

Measurement Marketing Interviews Internal 120

Maxim Behar

OCTOBER 13, 2022

They want to come for a first interview, we take our time, directors in the company put these meetings in the program and. But when, at a business meeting, several large international companies shared the same thing, I thought it was a trend. And here the market and its status quo have no part. in the end no one comes.

Interviews 52

Interviews Trends Meeting Internal 52

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Critical Mention

FEBRUARY 12, 2019

My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. It would have made more sense! SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. In a candidate-driven market, culture matters. That wasn’t always the case. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Do your research. Create a tailored pitch.

Internal 55

Internal International How To Media 55

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. For your career to move forward, you have to be adept at social relationships, building alliances, and building trust among those above and below you in the hierarchy” (p.

Internal 208

Internal International Ethics Journalism 208

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. Anthony: It’s complicated.

Interviews 65

Interviews B2B Measurement Blogging 65

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

5W PR

MARCH 23, 2018

How Did You Get into Digital Marketing – Specifically SEO? I ended up switching careers into digital marketing & SEO after spending quite some time working on freelance and personal projects. It’s really an awesome experience working for a public relations company that offers integrated marketing packages.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Marketing Land. AdExchanger calls itself “the leading voice in ad tech,” and it’s easy to see why.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

NOVEMBER 18, 2018

Q: Why do you think social video marketing is so critical today? Sarah Evans , the founder of Sevans Strategy , is a digital strategist and global brand correspondent, who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Prakkypedia

JANUARY 8, 2023

It notes that internal communications have become a new priority since the pandemic, and it’s no surprise given that more people were working from home than ever before. The pandemic also saw a heightened sense of anxiety, team cohesion and engagement came to the fore, thus internal comms rose in prominence.

Trends 148

Trends Government Internal International 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. The more people I get to interview, the merrier. Why is this a story I want to cover, not just a story for continued marketing purposes. My name is Laura Harris. What story or stories are you most proud of?

Automotive 94

Automotive Meeting Report Journalism 94

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Shift Communications

AUGUST 22, 2018

I went on those interviews and eventually landed one! I had a few more replies and interviews this go around. One of the interviews was here at SHIFT! I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! I got a reply from a few. Persistence pays off.

Internal 68

Internal International Transportation B2B 68

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Institute for Public Relations

MARCH 31, 2023

Interviews with 125 marketers and 70 senior PR agency professionals were conducted. In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) PRovoke Media examined the key challenges facing China’s PR industry. Key findings include:1.)

Marketing 49

Marketing Interviews Agency Industry 49

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Polaris

DECEMBER 4, 2014

But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. Amy Lockwood is a former marketer who now works in international development. It seems the agencies missed the mark when it comes to condom marketing. Content Marketing'

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign.

Internal 54

Internal International Infographics Video 54

Reputation Us

AUGUST 14, 2023

More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ).

Reputation 78

Reputation Corporate Ethics Interviews 78

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. Know your niche.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98