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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. If you send the wrong type of pitch – or even the right pitch, but too late – you might be ignored for that simple reason.

B2B 156
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157
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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. Follow this link to access the full report.

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign takes pride in delving into industry trends and strategies.

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Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Changing strategy? Earlier this month The Wall St. Was Apple’s famous PR dominance slipping? At least for now.

Privacy 174