Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147

Analysis Tools Software SMB 147

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Shift Communications

APRIL 24, 2015

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like.

Social Media 60

Social Media Privacy Media Twitter 60

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. Maybe you’ll tell it through social media.

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 124

Communications Crisis Internal International 124

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. Previously, this Principle was about how social media should be measured. version covers all relevant channels including social media. PR’s focus shouldn’t be primarily on collecting and tracking data.

Publicity 95

Publicity Measurement Privacy Guidelines 95

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. The subject is complicated and one can make the argument that internal debate, even dissension, is a healthy sign.

Google 185

Google Reputation Engineering Internal 185

Melissa Agnes

APRIL 11, 2018

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Cision

SEPTEMBER 1, 2016

In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems. I started in PR by interning at a boutique PR firm called Noreen Heron & Associates (now Heron PR) in Chicago the summer going into my junior year.

Pitching 159

Pitching Privacy Resources Travel 159

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. Because of this, the social media giant has attempted to change its tune. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Ethical Voices

NOVEMBER 21, 2022

Is It Ethical for Employers to Monitor Your Social Media? Misinformation is an international threat. PRCA calls out disguised earned media. Privacy, Crisis and Big Data . How companies can address their historical transgressions. How often do we lie? How to avoid joining the disinformation ecosystem.

Ethics 73

Ethics Sports Employee Privacy 73

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them. Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. Every worthy action sparks a reaction, naturally.

Corporate 149

Corporate Policies Privacy Construction 149

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts.

Communications 60

Communications Insurance Insurance Privacy 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Prepare in Advance: Prepare for the view-through attribution data to disappear. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Social media : All social media marketing ran through HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. In that time, it should have started an internal security investigation, and maybe it did. How did it escalate? Take the full measure of the situation.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Critical Mention

JUNE 24, 2018

Of course, my day also includes catching up with my social media friends. Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. The post How Do I Become a PR Influencer appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR in High Definition

AUGUST 29, 2017

Community management is very separate from social media marketing – it’s all about what happens beyond your social media publishing and positive engagement. This act of social listening helps brands to monitor social media and other channels for mentions of the brand, competitors and products.

Reputation 54

Reputation Brand Branding Reddit 54

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. Strategy #2: Have a Crisis Communications Plan that Includes Social Media. Next, they created a website designed to mimic the company’s official pages.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Sword and the Script

OCTOBER 13, 2018

From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing. Long List of Abandoned Projects.

Google 73

Google Privacy YouTube Data 73