PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

The Hoffman Agency

NOVEMBER 28, 2022

By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings. This time, I mean it,” I said.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling.

Social Media 146

Social Media Marketing Media Insurance 146

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. Goals, channels and metrics for internal comms.

Survey 81

Survey Corporate Communications Financial 81

The Hoffman Agency

APRIL 19, 2022

By Lauren Ruiz, Intern. Much of the PR profession is motivated by one theme: storytelling. And because of my passion for storytelling, I decided to step foot in the professional world of PR. Even though we all have some differences, storytelling is the bridge that connects us all. It creates a sense of belongingness.

Storytelling 36

Storytelling Internal International Agency 36

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. Even when the jargon is toned down a notch, we end up with crap like this: Credit: Adam Baer’s great LinkedIn post. The storytelling solution. And it reinforces a terrible behavior: using jargony nonsense.

Marketing 111

Marketing Storytelling Travel Corporate 111

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities. At Engage, we make it happen.

Brand 60

Brand Branding Local Product Launch 60

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Connect with Allan on LinkedIn , Twitter, and Instagram.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara Rozgonyi on LinkedIn.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Yellowdig is an internal collaboration tool. I discovered. I’ll be sharing YellowDig with my #NYUPRSM students.

Communications 383

Communications Tools Google Resources 383

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 18, 2020

That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. LinkedIn acquired SlideShare in 2012. Four years later, LinkedIn was in turn, acquired by Microsoft. Communicators have an obligation to also tell the truth internally and manage expectations. Cherry-picking. “I

Ethics 104

Ethics Communications Survey Public Affairs 104

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Ishmael's Corner

JUNE 12, 2015

Contrast as a Storytelling Technique. Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. The levity in the visual storytelling comes through even if you don’t know French. LinkedIn also preached social reach when it opened its publishing platform to the masses.

Storytelling 60

Storytelling Radio LinkedIn Tools 60

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! A comment by Marc C. and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v.

Small Business 168

Small Business SMB Local Viral 168

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Paid media. Rapid Fire Round.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. Social media platforms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 88

Video Publicity Marketing Analytics 88

PRSay

MAY 24, 2019

Through organic growth from our engaging content and storytelling, accompanied by photos and videos, we’re able to achieve our business objectives while also including the more fun aspects of what we do, such as traveling on the #OhioWorksHere Tour. On Instagram, use fun emojis and clever phrases.

Tourism 111

Tourism Travel Social Media Instagram 111

The Hoffman Agency

DECEMBER 21, 2023

But all jokes aside, after graduation, like most people, I struggled to see a clear career path with the dozens of LinkedIn rejection emails rolling in each week. There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency.

Fashion 36

Fashion Agency Study Storytelling 36

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Read the person’s LinkedIn profile. To go beyond dry facts and data and find the heart of the story, ask executives and other sources questions that get them talking and allow you to probe deeper.

Interviews 99

Interviews Writing Pitching Internal 99

Critical Mention

JUNE 24, 2018

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. I also work internationally. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 80

Local Storytelling Infographics Resources 80

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. 41: Drew Hawkins of North Highland Consulting.

Employee 89

Employee Internal International Training 89

PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. We hold a monthly 4-hour storytelling training open to all employees, where they can share their customer experiences and hear from others as well. Connect with Kate on LinkedIn. The moral of the story?

Agriculture 90

Agriculture Employee Corporate Training 90

Stephen Waddington

MAY 31, 2018

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. Storytelling, and a strong backstory helps engage music fans. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *. You can connect with Michelle on Twitter or LinkedIn. Even with all the technology and social media, etc.,

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. SM: I look at our challenges in two ways: internal and external. Thank you, Stacey, for sharing your ideas!

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ReimaginePR

AUGUST 15, 2016

Your social media pages and profiles: LinkedIn. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Not only will this confuse your customers, it also makes the brand look disjointed. Other social media platforms you’re on. Your letterhead.

Employee 120

Employee Social Media Education Brand 120