Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference International Internal Leadership 40

Sword and the Script

OCTOBER 1, 2024

About a decade later, Web 2.0 Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. The internet received a similar level of hype in 1999. Yet things eventually improved.

Publicity 124

Publicity Software Google Reddit 124

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 119

Communications Crisis Internal International 119

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

International 63

International Internal Data Media 63

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. According to Google , when a site meets the Core Web Vitals threshold, users are 24% less likely to abandon it before it loads. But don’t overdo it!

SEO 98

SEO Engineering Content Marketing Google 98

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

How To 128

How To SEO Mobile Engineering 128

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. He has a true global mindset born from ten years working in countries outside of the U.S.

Real Estate 214

Real Estate Video Report Twitter 214

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Branding 234

Branding Brand Reputation Crisis 234

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Web copy/newsletters : As the face of your brand, your website must be a priority.

Case Study 100

Case Study B2B Resources Web 100

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. SCHEDULE A DEMO.

SEO 80

SEO Strategy Engineering Mobile 80

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 76

Engineering Automotive Agriculture Media 76

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Hana: Have I seen any cool content?

Internal 62

Internal International Digital PR Course 62

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends Web 170

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Branding Brand Guidelines 270

Contently - Strategy

JULY 9, 2024

It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade.

Transportation 93

Transportation Meeting Media Newspapers 93

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. from SEO to Web Dev). Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 148

Company Tools Technology Software 148

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Can the ship be righted? There’s always been disinformation.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

AUGUST 12, 2024

The tool searches the web, gathers relevant information, and summarizes it. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. OpenAI’s ChatGPT does fairly well with writing press releases, but it all comes down to the accuracy of your prompts.

Tools 62

Tools Pitching Google Digital PR 62

PR 20/20

JUNE 9, 2020

We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”. Finally, we were ready to write! Check out a few sample mockups below.

Web 60

Web Internal International Storytelling 60

Communications Conversations

APRIL 3, 2020

you’re extremely complicated web or intranet)–especially important during a crisis. And, the president of Mondolez International in Mainland China is giving us a glimpse into what life looks like after COVID-19. So, write a note to yourself right now: Approach CEO, again, about being active on LinkedIn.

Tools 78

Tools Airlines LinkedIn Crisis 78

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. The best thing about having interns is that they will simply do what you ask for relatively cheap. Lets play executive for a second. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” When she’s not writing you can find her at music festivals, hiking or snowboarding. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. 6) It’s important to build internal links. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Blogging 110

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Solo PR Pro

MAY 8, 2018

Internal communications. Web design and management. Writing and editing. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Integrated Marketing Communications (IMC). Internet marketing.

Public Affairs 40

Public Affairs Internal International Community 40

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web.

Blogging 62

Blogging Google Writing SEO 62

Contently - Strategy

JULY 18, 2024

They can plan, implement, and manage the SEO strategy for your content to help it rank higher on search engine results pages (SERPs) and grow your web traffic. Type of work an SEO strategist can do SEO strategists can handle a variety of tasks related to growing your organic web traffic and helping your content appear in SERPs.

SEO 52

SEO How To Engineering Strategy 52