Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. What advice do you have for PR people that want to pitch you? I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions. Any pet peeves with PR people?

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Automotive Meeting Report Journalism 94

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

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Instagram Reddit Transportation Creativity 159

Sword and the Script

MARCH 3, 2020

For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

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Pitching Instagram Survey Data 78

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Rather than pitching a tech-centric journalist, I approached a Fast Co.

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Media Sports Agriculture Pitching 96

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. million followers on Instagram.

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Social Media How To Brand Branding 130

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency.

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Trends Pitching Twitter Nonprofit 126

OnePitch

AUGUST 23, 2022

During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:03:29]

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Pitching Instagram Guidelines Writing 96

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Interviews Publicity Technology Social Media 104

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

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Pitching Privacy Resources Travel 159

PR for Anyone

SEPTEMBER 8, 2022

Instagram, you want to put it on there. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. If, only if, you’re not going to be on all platforms, I know that. You want to put it on your story.

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Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. There are five types of KPIs that are essential to any PR program.

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Measurement Agency Advertising Advertising 182

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

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Software Pitching Measurement Enterprise 89

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. And then get right into your pitch that propels that connection forward.

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Pitching Media Relations Journalism Instagram 121

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

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Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

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Analytics Pitching Internal International 130

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

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How To Media Guidelines Pitching 176

OnePitch

NOVEMBER 15, 2022

Click below to follow Emma Kershaw on Twitter and Instagram. During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46]

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Pitching Trends YouTube Writing 74

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

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Hotels Local Interviews Viral 200

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

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Instagram Technology Resources Employee 144

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

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Media Print Radio Consumer 100

OnePitch

JANUARY 3, 2023

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. Follow Zach Wichter on Twitter , LinkedIn , and Instagram. 3 Elements of a Pitch. [00:09:33] ZW: Phone.

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Travel Transportation Pitching Data 52

Bianchi Biz Blog

JUNE 7, 2021

What advice do you have for PR people that want to pitch you? If the news is big, give me time to interview an executive or engineer. . You can follow Roberto on Twitter , YouTube and Instagram. Finish this sentence: If I am not reporting, I am … Working on my band(s) or building something in the garage. .

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Automotive Meeting Media Journalism 97

Bad Pitch Blog

JULY 15, 2012

It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. Smart apps like Instagram , and websites like Pinterest , make it easy to sign up and use their platform by accessing your Facebook or Twitter profile information.

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Video Pitching Pinterest Mobile 63

Cision

AUGUST 30, 2017

Go ahead and pitch a few article ideas to that site. If you can bring new traffic to the influencer’s website and the topic is at least somewhat related, you can approach the influencer and ask if they would be interested either in contributing a guest post or in being interviewed for your blog.

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Strategy Writing Social Media Guidelines 243

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? If somebody were to find you on Twitter or Instagram, when they go to your website, do they know it’s the same person? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there?

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Industry Social Media Google Training 130

OnePitch

NOVEMBER 8, 2022

During the episode, Collette shares her thoughts on pitches labeled as ‘exclusive’, why it’s important to include dates in your subject lines, her thoughts on brand recognition vs quality products, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Too much. [00:02:42]

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Pitching Trends Travel System 89

OnePitch

NOVEMBER 22, 2022

Click below to follow Erica Sloan on Instagram and LinkedIn. During the episode, Erica provides her top 3 recommendations for the perfect pitch, why funny subject lines don’t grab her attention, her thoughts on embargoes & pitch lead time, and more. Her Inbox & Pitches. [00:03:17] Who even knows?

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Travel Pitching System Hotels 76

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

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Pitching Agency Social Media Creativity 228

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. It’s not a sales pitch or creative that feels like a traditional commercial. My favorite social media platform is…Instagram! Is your brand prepared to adapt?

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Airlines Travel Consumer Creativity 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. See how this works?

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Tools Twitter Local Pitching 111

Bianchi Biz Blog

MARCH 7, 2022

What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? If you can’t help me answer these questions, likely your pitch is not for me. Instagram: [link].

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Meeting Automotive Media Transportation 83

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

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Pitching Media Relations LinkedIn Social Media 120

Cision

MAY 11, 2015

One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. It has given me insight about a journalist’s interests.

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Reddit Social Media Pitching Comparison 120

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

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Communications Pinterest Reddit Radio 79

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick. No, Pinterest.

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Pinterest Mobile Pitching Social Media 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

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Local Case Study Nonprofit Healthcare 52