5W PR

JULY 15, 2020

Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Deirdre Breakenridge

MARCH 12, 2015

If you’re seeing these new opportunities and you really want to get into your creative PR groove, then here are a few areas for you to explore that may help you to expand your creative practice: Tip #1: PR Tech Test and Use Creative Tools. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Using too many tools. But using the wrong tools can cripple smaller content marketing teams. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Brand value can be measured by a variety of media channels including broadcast, print and social. Robust Social Media Monitoring Requires Sophisticated Tools.

Media 73

Media Google Measurement Print 73

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. This reporting method was in place well before the start of the pandemic and it became a vital tool to measure, track and share our school’s media mentions and feature stories in the ever-evolving news cycle.

Publicity 157

Publicity Social Media Report Fashion 157

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Content is a key tool in those efforts. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 22, 2019

That’s why the brand’s med school calculator is such an incredible tool. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 111

Banking Content Marketing Examples Industry 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The connection between two individuals is a powerful tool for social disruption and change. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. These newer players developed tools like Open Enrollment checklists and interactive Flu Dashboards to inform the public and heighten goodwill. Methodology. ” 5.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Let this be your prescription for success. [If Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

MARCH 26, 2014

Below I’ve collected a list of tools to help you put the “art” in your article. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). Other awesome and easy-to-use art tools.

Web 77

Web Pinterest Creativity Print 77

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Marketing 42

Marketing Print Guidelines Wikipedia 42

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Will you take people out of the equation, change the order of the process, create checklists or different deliverables, or use different tools? The best way we test tools at Weber is through pilot processes.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. Fortunately, a plethora of online business tools are available to make your job (and your life) easier by automating tasks, tracking payments and workflows, and keeping you in touch with clients and colleagues. ⏲️ Tools to manage your time.

Tools 71

Tools Infographics Pitching Google 71

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. But increasingly, CTAs are looking like useful tools for the MSM. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Content marketing represents an important opportunity for communicators because it augments an integrated communications strategy and adds an incredibly useful tool to the kit.

Content Marketing 60

Content Marketing Publicity Marketing Television 60