Landis PR

MAY 10, 2021

Ah, yes, the press release. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Will the same old, tired press release format catch a reporter’s eyes? Here are 15 steps to successful press release writing: Do your research.

Writing 98

Writing Video Interviews Report 98

PR Fuel

SEPTEMBER 18, 2018

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. What a concept!

Writing 118

Writing Newspapers Report Data 118

PR Fuel

OCTOBER 11, 2020

Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. But crafting the best press release takes a bit of practice. Keep reading to see a press release format to help you create awesome press releases every time.

Writing 105

Writing Tools Local Company 105

Buzzstream

FEBRUARY 9, 2024

Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. This is wrong for many reasons, and the importance of press releases for any business should never be understated. Photo courtesy of Pexels.

Company 98

Company Communications Case Study Engineering 98

OnePitch

JANUARY 11, 2024

Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about.

Pitching 94

Pitching Consumer Trends Viral 94

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. Write as if it were a front page article. Use clever headlines. Use active voice.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

OCTOBER 17, 2017

You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. That’s where your content marketing efforts come into to play. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases are multipurpose, multifunctional documents. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. If you’ve been working with one writer for a while, the release won’t require many revisions. News releases are tricky to write … and to edit. The same goes for a news release.

How To 100

How To Marketing Writing Training 100

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? A press release can help drive traffic to your website, provide exposure for your business, and get the word out about your products and services. Check out this guide to learn how to write a press release.

Writing 40

Writing How To Viral Pitching 40

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Do not hang up when the news is bad. Be helpful when the news is bad, because then you’ll have a relationship to go off of when the news is good.

Pitching 120

Pitching Policies Ethics Mobile 120

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. How to target correctly. They may comprise a mere 10 to 12 words, but these words hold plenty of power. Some aspects will make them more likely to succeed.

Writing 71

Writing Pitching Study Data 71

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

NOVEMBER 4, 2021

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases. The current news plays a role in press release advantages. Types of Press Releases.

Small Business 52

Small Business Comparison Travel Company 52

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. I love traditional marketing automation. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 14, 2017

Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love. That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. Business leaders outside of communications struggle to understand messaging.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

DECEMBER 17, 2020

It was incredible to get a peek into how so many of the teams in the space work, so you’re in for a treat with these recommendations. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

PR Fuel

JULY 10, 2018

Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. Every press release you send must be part of your strategy, and you should know exactly why you are sending it. Overhyping – Admit it.

Local 40

Local Newspapers Writing Pitching 40

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

Google 109

Google SEO Engineering Measurement 109

PR Fuel

SEPTEMBER 4, 2018

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. Here are some great tips, thoughts about bosses and clients, and even the challenge of a one-sentence release: 5 Ways to Become a Better Press Release Writer. Writing just might be the most important skill you can have.

Writing 45

Writing Report Education Company 45

Beyond PR

MARCH 11, 2016

It is the goal of every press release writer to see their release succeed. We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. The key is in understanding how to interpret your data. Release Views.

Report 74

Report Video Measurement Travel 74

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

Writing 45

Writing SEO Report Blogging 45

Mark My Words

OCTOBER 2, 2020

It’s a tale which shows how improvisation in PR will always ensure that tomorrow’s fish and chip paper can be exploited to make more fish and chip paper for the day after tomorrow and more fish and chip paper for the day after that. In a previous life I staged a crocodile audition for a new Charles Strauss musical. Please help!

Print 78

Print Course Fashion Storytelling 78

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. That’s where your content marketing efforts come into to play. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. How much do we forget this when a crisis happens to our company or business? How much do we forget this when a crisis happens to our company or business? Say You’re Sorry. Use Your Imagination.

Web 40

Web Pitching Local Report 40

PR Fuel

MARCH 17, 2020

The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO.

Google 64

Google Digital PR Mobile SEO 64

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

The Hoffman Agency

JUNE 21, 2018

When I landed in Hong Kong this past February , I was a little apprehensive about joining an entirely new team, working with clients in different industry spaces and navigating a foreign country I knew little about. The “Wild West” world of cryptocurrency really is a new frontier.

Travel 28

Travel Local Case Study Energy 28

Flatiron Communications

SEPTEMBER 30, 2015

Two of my fave online haunts made headlines this week. Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.”

Enterprise 28

Enterprise Comparison Guidelines Software 28

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. That’s not surprising given the high engagement rate webinars tend to earn.

B2B 60

B2B Infographics Interviews eBook 60