ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. When news breaks, you rush to Twitter to join the conversation.

Privacy 308

Privacy Conference Advertising Advertising 308

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. And how is it different from social media monitoring? Yes, that’s right, it’s not just for marketing teams! Social media listening and social media monitoring: what’s the difference? So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming.

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

For marketing and PR teams, social media is a gateway to engagement. Even Twitter Spaces. We’ve all heard about them, but what should PR people know, and how can we use them? We’ve all heard about them, but what should PR people know, and how can we use them? So, what’s new?

Twitter 156

Twitter Social Media Tools Trends 156

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Here are five ways to amplify PR efforts. Brands can also use social media channels to share thought leadership insights. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Social media adds value. Brands get creative on social channels.

Social Media 322

Social Media Data Report Tools 322

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

PR for Anyone

DECEMBER 12, 2023

In her return to the podcast, Melissa offers her insights on personal aging, how we can get the most out of our later years, and early signs of Alzheimer’s to look for with our loved ones. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better. DO use the power of the #hashtag.

Twitter 347

Twitter Social Media Community Conference 347

ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. But how do you know when to follow up and how? How many follow-ups? The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Product Launch 321

Product Launch Meeting Report Technology 321

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the dilemma. The QR code thing was a great match for crypto enthusiasts, and the accompanying PR didn’t hurt. ” CEO called out on Twitter. That observation bothered me for years, because it was true.

Agency 361

Agency Pitching Creativity Groups 361

PR for Anyone

NOVEMBER 14, 2023

So many of us have these big dreams and passion projects, but we don’t always know how to bring them to life. She used collaboration and sponsorship in pretty much everything that she did in her businesses. She used collaboration and sponsorship in pretty much everything that she did in her businesses. Find us on

Instagram 130

Instagram YouTube LinkedIn Facebook 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Zuckerberg’s continues to be mentioned alongside X owner (formally Twitter), with the launch of Threads as a key driver.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. .

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. How Newsjacking Works. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Newsjacking is a powerful tactic for marketing and public relations. Avoid jumping on sensitive issues in a way that can be seen as exploitive.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Zuckerberg’s mentions this quarter continued to be intertwined with the X (formally Twitter) owner, with the launch of Threads as a key driver.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. Be concise, use active verbs, and if possible, offer an exclusive chat, first look, or data – all of which make a story more appealing to reporters. Avoid using too much jargon. A subject line is your first impression.

Pitching 380

Pitching Writing How To Report 380

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form. Start with research.

Case Study 304

Case Study Infographics Data Energy 304

Flack's Revenge

NOVEMBER 22, 2022

It has been way too long since I have posted a PR Golden Turkey Awards. Sam “It’s the PR Talking” Bankman Fried. NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week? Was that pretty much just PR too? SBF: yeah just PR.

Banking 177

Banking Employee Financial System 177

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. High-impact PR roles under pressure. The PR community was also underwhelmed.

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. Bland executive quotes are one of my all-time PR pet peeves. But how does it add to the story? Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

But PR professionals shouldn’t be so quick to dismiss it! In a pre-COVID world, this feature would have been great to use during industry conferences and events. While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Less than a week into Russia’s invasion of Ukraine, Zelensky is a wartime president, and one who is deftly using his performance and communications skills to inspire not only his own people, but the Western world. Zelensky and his advisers have deployed classic PR and propaganda tactics to win public opinion at home and abroad.

Video 368

Video Government Leadership Viral 368