The Hoyt Organization

JANUARY 8, 2024

They’re also the first generation to be truly globalized as they have grown with access to information from all corners of the world at any given time. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 90

Consumer Social Media Education Advertising 90

Burrelles Fresh Ideas

FEBRUARY 13, 2024

billion people were using social media globally. billion people were using social media globally. Even if you can only catch a tiny slice of that audience, you’re in for a big win. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

Onclusive

MARCH 6, 2019

“I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

NewsWhip

MARCH 27, 2023

Comms teams now often have access to tools that are useful across the organization that other teams might not be experts in using or may not even have available. Comms teams now often have access to tools that are useful across the organization that other teams might not be experts in using or may not even have available.

Data 148

Data Crisis Corporate Crisis Management 148

Prohibition

SEPTEMBER 13, 2022

Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice.

Brand 118

Brand Branding Video Social Media 118

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

MAY 19, 2022

You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. No matter what you write, the ending can be tough to draft.

How To 100

How To Writing Video Fashion 100

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members.

Financial 164

Financial Video Consumer Data 164

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

PRSay

NOVEMBER 5, 2018

Are you relying on text-only assets to drive your messaging? Anyone on my team will tell you how much I love video. Its ability to attract audiences with sound and sight is so “right now,” and the statistics prove it. Its ability to attract audiences with sound and sight is so “right now,” and the statistics prove it.

Video 96

Video Communications Strategy Product Launch 96

Solo PR Pro

NOVEMBER 23, 2021

Sherry Crawley thinks of herself as a translator: taking naturally complex and difficult topics like climate change or housing equity and making them relatable and relevant to a target audience. “I Understanding her audience and targeting her messaging is something she’s been doing pretty much her whole life.

Meeting 86

Meeting Education Journalism Resources 86

Cision

JUNE 7, 2016

But with so many channels and platforms to choose from, how can you ensure your communication will be successful? No matter what platform or method of communication, a great story will always make an impact. How did you discover your passion for communication? What has been the proudest moment of your career?

Groups 120

Groups Industry Technology Communications 120

Landis PR

FEBRUARY 27, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. We can easily meet messages with apathy or denial. Most bubbles are very far apart, especially when it comes to technological literacy, economic prosperity, access to help and support, and countless other aspects.

Communications 52

Communications Education Google Corporate 52

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Maxim Behar

JANUARY 28, 2024

From this perspective, how will it influence, it's already influencing, PR agencies? How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. Similarly, artificial intelligence is entering our lives and makes them easier. How are we going to adapt?

Radio 59

Radio Ethics How To Writing 59

Prohibition

JANUARY 17, 2022

When a crisis breaks out in your organisation and you don’t have a crisis management plan in place to address the situation, you’re likely to suffer catastrophic and long-term effects. There are four additional reasons why your company should have a crisis management plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JANUARY 13, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community, his interest in building networks across the industry, and the importance of seeing an increase in diversity in the industry – especially at the C-Suite level. What are you most excited for in your new role as ­­­­­­president?

Local 120

Local Radio Community Tools 120

PR 20/20

MARCH 26, 2020

But people everywhere are gripped with uncertainty and flooded with information as we all try to navigate the most widespread global pandemic in the age of the internet. As a marketing agency, how should we respond? As a marketing agency, how should we respond? It depends on your company. In the U.S., Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Emerging trends are present but not yet widespread and are just now becoming important.

Trends 120

Trends Mobile Web System 120

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? But as the cliché goes, even the best laid plans can go astray, especially during a global pandemic. We all saw the headlines from Las Vegas. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. I’ve never looked back.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Have you found that AI is a hot topic with your clients at Edelman? Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

JANUARY 28, 2020

The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. 1) Overview of Notified.

Software 113

Software Tools Publicity System 113

Cision

OCTOBER 16, 2017

I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing.

Media 202

Media Storytelling Technology Data 202

Cision

MAY 12, 2016

Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. You need the research to back it up.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Stephen Waddington

OCTOBER 3, 2019

A call from Maja puts you on your wits but her contribution to the industry makes it a better place. Like many agency types making their way in the industry I pitched her stories. It’s this network built up over 20 years and her old-school nose for a story that makes her a great journalist. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Onclusive

SEPTEMBER 13, 2023

The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds.

How To 195

How To Resources Pitching Tools 195

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. How will they live the rest of their lives? The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. After Oprah, the deluge.

Interviews 60

Interviews Pinterest Privacy Film 60

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years.

Publicity 48

Publicity Advertising Advertising Tools 48

Onclusive

JULY 27, 2023

What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

Waxing UnLyrical

SEPTEMBER 14, 2012

Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog. Research the supply and demand regarding your topic. Since your goal is to capture as much relevant search traffic as possible, you’ll need a strong, keyword-rich title that directly targets your desired audience.

Blogging 90

Blogging Engineering Google SEO 90

Beyond PR

MARCH 27, 2018

They were continually refining and tweaking their approaches, testing new ideas, and asking advocates questions until they landed on a brand message their loyalists loved most. Zakin said in a recent interview , “Never stop talking to your customer. … It’s so important for us to have that connection to our audience.”

Fashion 73

Fashion Instagram Enterprise Brand 73

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. But are you missing out by limiting your geographic influence? Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts.

Local 40

Local Internal International Energy 40