Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? At least that’s what it says on paper. Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 175

Software SEO Company Tools 175

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Based on those efforts, here are a few innovations that are helping PR do a better job. In this case, with PR software, I was both of those things.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JANUARY 17, 2023

While I do provide some comments, I’m not grading or recommending any vendor. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). The company also acquired Bulldog Reporter , which used to be an independent PR trade publication. All-in-one PR software incumbents.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium.

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). 88% of PR pros say creativity is more important in the era of Covid. This week I paused to catch up on reading several other surveys of interest to PR and communications.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. b) More pay-to-play opportunities to participate in national media relations opportunities. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 30, 2020

Perhaps it’s time to re-think how the communications shop is organized to best serve the organization. >>> Perhaps it’s time to re-think how the communications shop is organized to best serve the organization. >>> The pandemic is challenging many strongly held business assumptions – like butts in seats.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

OCTOBER 5, 2021

Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. This is a humdinger of a summary and I’ve spent (too) many hours on it. As such, I don’t have anything witty to say up top – so let’s dive right into it.

Software 152

Software Tools Print Technology 152

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? Meltwater wants to build its own Siri. DeepReason.ai

Software 85

Software Publicity Technology Data 85

Sword and the Script

MAY 5, 2020

That’s how The Content Advisory opened up its newsletter on May 1 st. If you’re a vendor, here’s how to get into the column. >>> That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. Do more pitches work? We’re not sure.”

Pitching 84

Pitching Survey System Technology 84

Victorious PR

FEBRUARY 22, 2023

There’s a lot of pressure when the success of your company is dependent upon your strategic direction, and you may wonder if you’re making the right call when you have to forgo things like branding or public relations because that money needs to go elsewhere. So what are you supposed to do when you’re short on time but big on impact?

Real Estate 52

Real Estate Course Pitching Education 52

Sword and the Script

NOVEMBER 9, 2021

And it’s not just the startups anymore. And it’s not just the startups anymore. Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. Investor relations (IR) platform Q4 Inc. Fake press releases on major wires.

Software 92

Software Banking Technology Data 92

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. Onward with the PR Tech Sum ….

Technology 81

Technology Company Analytics Writing 81

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices.

SEO 229

SEO Social Media Tools Google 229

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. So, how is this different? Million and Eyes the U.S. And neither can vendors. Here’s an explanation.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

JUNE 3, 2020

Tell them what you saw, what you think and how you feel. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. For the last year, I’ve taken to publishing PR Tech Sum on the first Tuesday of every month. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Most do a good job organizing features and functions for their products, but when it comes to curating information for reporters or bloggers, it gets messy and cumbersome.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions.

Software 85

Software Internal International Pitching 85

PR 20/20

OCTOBER 27, 2020

In its Q2 2020 investor presentation, HubSpot outlined its strategy to grow its total addressable market even further by becoming a platform for business growth. Source: HubSpot Investor Presentation Q2 2020. That was in reference to HubSpot’s acquisition of Kemvi, a startup that used machine learning to enable sales reps.

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

MARCH 3, 2020

Quick plug: Do you work in PR and comms? The company says the new code will allow it to address several public relations challenges. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Based on the title of this post, you know how: Podcasts. Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? Today it's official: @Wrapidity is joining #Meltwater , read background by @sohear at [link] #startups @UniofOxford. Sometimes bad words can mean good things. that’s probably a compliment. chimes in a third.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. 12.03.2021 The Novinite.com’s founding father, Maxim Behar, about the start, freedom of the press and novelties in PR business… The first English-language media in Bulgaria Novinite.com turns 20 tomorrow.

Newspapers 52

Newspapers Hotels Media Advertising 52

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52