5W PR

MARCH 11, 2020

Meanwhile, that storytelling is created by first coming up with a solid communications plan. That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. What is a Communications Plan? How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

MAY 26, 2022

Whether it’s in terms of a startup or a well-established brand in the cannabis industry, the best way for anyone to stand out from the crowd and reach the target audience is with the right public relations strategies. With this type of fast growth, there is also plenty of uncertainty in the industry.

Strategy 88

Strategy Publicity Crisis Analysis 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

Buchanan PR

MARCH 8, 2023

Marketing and PR professionals have begun to question whether they should be utilizing the platform in their brand strategies , and because of the authentic and spontaneous nature of BeReal, the answer is increasingly complex. Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it.

Communications 75

Communications Social Media Strategy Instagram 75

Bianchi Biz Blog

JULY 1, 2021

As a company that focuses on mobility public relations, we wanted to provide the best possible counsel to our vehicle technology supplier clients about this increased interest in how ESG (and the related reporting) could … and perhaps should … be incorporated into their PR, stakeholder relations and marketing communications activities.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. When it comes to philanthropy, Americans are a generous bunch. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177

Pitching B2B Product Launch Report 177

Burrelles Fresh Ideas

AUGUST 15, 2023

In this article, we look at how you can take advantage of an OKR framework to improve the efficacy and results you obtain from your PR strategies. Overview of PR strategies We’re first going to take a closer look at what a public relations strategy is to better understand how it fits into a business and its growth. And the best part?

Strategy 70

Strategy Measurement Google Case Study 70

Solo PR Pro

JANUARY 11, 2021

This month, we asked our panel of solo PR pros to tell us how they are planning ahead for the new year. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC.

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example. This is challenging for PR practitioners.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The media relations struggle is real. There are several approaches to managing the challenges. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Vote Leave made use of every aspect of modern communications. It targeted these individuals with 1.5

Communications 96

Communications Ethics Public Affairs Government 96

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? A well-executed public relations program targeted to prospective customers as well as stakeholders will help position it to your high-priority business audiences. Here are some of the most common signs. You have no news.

Education 178

Education B2B Employee Crisis 178

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. How celebrity endorsements impact drink PR The impact of celebrity endorsements on drink PR is undeniable. How celebrity endorsements impact drink PR The impact of celebrity endorsements on drink PR is undeniable.

Brand 62

Brand Branding Reputation Consumer 62

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Influencer programs can be very effective, particularly as part of a strategic PR program. ” Citing problems with fake followers, bots, and murky business arrangements, Unilever pledged to lead an industry effort to clean up fraud and adhere to high levels of integrity and transparency in programs and ROI. That’s a mistake.

Fashion 180

Fashion Instagram Measurement YouTube 180

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Melissa Agnes

FEBRUARY 10, 2015

Target, Home Depot, Sony and now Anthem. How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? How to minimize the risk of a data breach crisis. If so, how secure is this database?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. How can you enhance this process and add value through PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Melissa Agnes

MAY 30, 2014

Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else? This means that @thetoxiceffect planned this campaign strategically – and it worked. A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

5W PR

JANUARY 8, 2019

There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication. The result?

Brand 74

Brand Branding Instagram Fashion 74

PRSay

NOVEMBER 5, 2018

Anyone on my team will tell you how much I love video. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. This post is brought to you by West Corporation , a proud sponsor of PRSA. Now is the time.

Video 96

Video Communications Strategy Product Launch 96

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Well, instead of planning our campaigns around people, we may have to start thinking about targeting them at bots. But roll on 10 years, it’s commonplace. Siri, it’s over.

Trends 59

Trends How To Retail Google 59

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Nerds, after all, have become cool. Take a look at the shopping experience.

B2C 120

B2C B2B Software Consumer 120

Reputation Us

SEPTEMBER 25, 2019

This includes looking at how your reputation is comprised from the value of your products, services, staff and member services, including connection points like your website, branches or mobile apps. Follow Your Crisis Communications Plan. Do you have a communication task force? Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

MAY 7, 2019

Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. So how do you earn links? So how can you tell the difference? A long time ago, Google was the first search engine to truly recognize the value of links.

Google 131

Google Banking Engineering Web 131

Marketwired

APRIL 12, 2016

You’re reaching a passionate audience,” says Martin Waxman , president of Martin Waxman Communications, a strategic communications consultancy firm and the co-host of the Inside PR podcast with Gini Dietrich and Joseph Thornley. In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S.

Advertising 100

Advertising Advertising Television Radio 100

Beyond PR

APRIL 28, 2017

It’s your transparency library. Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. But I am a tad bias. Material disclosure: I am paid to love them.).

Comparison 45

Comparison Construction Study Retail 45

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Allow me to clarify.

Training 80

Training Measurement Technology Engineering 80

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. Weathering an economic storm is an instance where IR must take the communications lead,” he says. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” But how frequently do institutional investors actually visit? How shareholders consume shareholder communications content. The mosaic.

Comparison 40

Comparison Financial Study Retail 40

Beyond PR

MAY 24, 2016

When you create great content for a targeted audience, you need to make sure that audience can find it. A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Again, I’ll call it an art.

SEO 75

SEO Engineering Blogging Content Marketing 75