MaccaPR

SEPTEMBER 25, 2019

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? Unfortunately, that’s not the case.

Social Media 94

Social Media Strategy Media How To 94

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. What type of content are you working on? Who is your target audience?

Brand 120

Brand Branding Guidelines Storytelling 120

Presspage

FEBRUARY 23, 2018

Torrent ended winning over 50 major events over his 15-year career, including double victories as 'Champion of France' and 'Champion of Great Britain' Today, PressPage's innovative newsroom platform empowers Michelin's news to get the best digital mileage out of their content.

Automotive 88

Automotive Engineering Advertising Advertising 88

Agility PR Solutions

JULY 23, 2018

You’ve developed a content marketing strategy and invested time and resources into creating content assets. Now, how do you ensure return on your content marketing investment? Content marketing shows no signs of slowing down. The post How can you create great content?

Content Marketing 60

Content Marketing Resources Report Strategy 60

Journalistics

FEBRUARY 2, 2016

Your editorial strategy for your blog is really a content strategy – specific to your blog. ” You could use the suggestions in these posts as an alternative or complement to my post for creating an editorial strategy for your blog, or expand the focus of your content strategy to include all your earned, owned and paid channels.

Strategy 70

Strategy How To Resources Blogging 70

Communications Conversations

NOVEMBER 2, 2018

And even though we all knew what was coming, I loved the story (who doesn’t love a great love story?). So many great, compelling songs. Social media content–specifically, video content–should be designed, in many ways, to do that very thing. It was that well acted (Cooper will be nominated and may win).

Video 60

Video Social Media Media Film 60

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Short-form content. Data and research. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny.

Measurement 334

Measurement How To Retail Analysis 334

Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” Have a good weekend!

LinkedIn 40

LinkedIn Google Corporate Study 40

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

How many “Great Resignation” stories did we see in 2021? Smart companies recognize they need to be seen as great places to work as well as great brands. Branded content is king. Corporate content has been booming for a while, but it 2022 will see a tipping point.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

JUNE 24, 2020

Creating valuable content is never easy, and doing so at scale is even more difficult. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts. Amplify your message. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Odds are that B2B executives already know who their ideal target is, so the next step is to focus on the content that attracts them. Evergreen content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Agility PR Solutions

APRIL 10, 2024

Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 117

Video YouTube Creativity Brand 117

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.” In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search.

SEO 203

SEO Engineering Google Examples 203

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

PR for Anyone

OCTOBER 27, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Create Content Fast? Set up a plan so you can create one month of content in a day. It’s imperative in today’s online culture that we have content. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Or, the social content strategy may lag behind trends. Although voice and messaging may be a constant, one way to keep content fresh is by varying the type of media posted.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards in particular can be great ways to generate a morale boost for both leadership and staff. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Generate case study content. Support employer branding. Who doesn’t like winning?

B2B 334

B2B Company Case Study Conference 334

PR for Anyone

APRIL 13, 2022

YouTubers upload 300 hours of video content to the platform every minute. 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. How to Create Great Content Fast.

Video 130

Video Strategy YouTube Interviews 130

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Speaking opportunities are not just for the highest of the higher-ups and it’s a great opportunity to give people a voice. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

SEPTEMBER 16, 2021

Onclusive offers a number of innovative metrics that can help you optimize your strategies and showcase your results to your C-suite: Power of Voice , Onclusive’s proprietary content quality metric, enables the discovery of the most impactful outlets, authors and content. Talia James-Armand. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Aimed for high-level security professionals, CSO offers content on security-related products and services to assist CSOs in the decision-making process. It’s also a great source for breaking news with expert commentary. . It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For tech PR pros, Digiday is a great publication and considered a top tier placement. PR Daily News Feed. AdExchanger. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

APRIL 18, 2024

They dive deep into online research before ever reaching out to vendors, and the content they encounter along the way greatly shapes their purchasing decisions. As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Filler content created solely for ‘likes’. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Evergreen content that will be relevant for months to come. Not prioritizing video in content mix.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

OCTOBER 19, 2023

As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically. Did you know that three-quarters of all online users read blogs in 2023?

Pitching 117

Pitching How To Advertising Advertising 117

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Top Ad Tech Conferences For PR Exposure. Need moral support?

Conference 319

Conference Privacy Leadership Data 319

The Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. The trick to getting good content from an AI service is to learn how to write excellent prompts. Optimized AI content wins every time. They specifically highlighted that this is not just for new content.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content. How are editorial calendars used?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Prowly

SEPTEMBER 27, 2023

ChatGPT and other bots are a great help in PR work.

Publicity 190

Publicity Industry Report Trends 190

ImPRessions - Crenshaw Communications

JUNE 22, 2020

Only by analyzing the data do we learn where prospects engage on social media, where website visitors learn about a business, what type of content works best, and what, if anything, they’re saying online about a given brand or category. Producing the right content. With B2B audiences now skewing younger, Instagram can be powerful.

B2B 276

B2B Social Media Brand Branding 276

Buzzstream

DECEMBER 1, 2023

You can go about this in a few different ways: DIRECT : Find a piece of content that is no longer live but still has a lot of backlinks and build a replacement. Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

PRSay

FEBRUARY 6, 2024

When questions take content experts back to a specific time, a specific place — and, often, a specific story. His construction was so great that the local paper sent a photographer to shoot it. Photo: pixel-shot ] The post Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell first appeared on PRsay.

Writing 193

Writing Insurance Insurance Construction 193