Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 136

SEO Measurement Television Google 136

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

But we should also be thankful for technology that connects us to breaking news. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Without them, we would not have seen such growth through the year.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. . It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 28, 2021

Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. 8 Innovations in Public Relations Technology to Watch. How 2,400 Journalists Use Social Media for Reporting .

Blogging 141

Blogging Software Google Content Marketing 141

Shift Communications

JUNE 8, 2016

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Giving up on earned media is a big mistake.

Automotive 73

Automotive Media Mobile B2B 73

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. We can help!

Pitching 96

Pitching Print Measurement Report 96

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. You can stop reading there.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. We all know AI and machine learning technologies are infiltrating many aspects of or lives. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR.

Agency 64

Agency Meeting Technology Software 64

ImPRessions - Crenshaw Communications

JUNE 17, 2021

There have been times when I thought I was late to call, only to realize that I had spoken in PST times to colleagues instead of EST. Google calendar has a setting that lets you choose your home time zone so appointments will always be scheduled in that zone unless you choose otherwise. Embrace technology.

How To 272

How To Employee Meeting Internal 272

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

PRSay

OCTOBER 2, 2017

Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken. Look back over the past several months to see what type of content was most successful. Audience Data. Marketing Data.

Data 145

Data How To Storytelling Analytics 145

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. View Instagram post type, language, follower count and publicity values. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

Analytics 78

Analytics Technology Instagram Leadership 78

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 144

Instagram Technology Resources Employee 144

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS.

Tools 52

Tools Marketing Writing Resources 52

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Tools 100

Tools Analysis Technology Internal 100

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. I recall working on a website project for a local bakery.

SEO 85

SEO Mobile Engineering Ethics 85

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. Even the Google search snippet has gotten that message, as the screenshot nearby suggests.

Technology 67

Technology Advertising Advertising Community 67

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines? Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Bianchi Biz Blog

FEBRUARY 18, 2021

Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Advanced Automotive Technology PR Agency.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52