Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple.

Training 399

Training Video Analysis Data 399

Reputation Us

JULY 26, 2023

Our combined services are a safeguard against such a situation and a solution if it does come to occur.” This partnership brings together the best corporate image protection talent and services in the world. They create and promote top digital assets that accelerate the growth of brand equity.

Reputation 78

Reputation Technology Crisis Corporate 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With an audience now younger than ever, B2B communications is almost fully digital. How can B2B brands take full advantage of social media? The B2B landscape is changing, especially for technology brands. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Platform Magazine Freelance public relations is a job market that is currently flourishing. We provide digital services, ghostwriting and event planning support.” With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs.

Nonprofit 100

Nonprofit Writing Local Training 100

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. I have a few ideas on why these things are true, and how you can benefit as a PR pro.

Agency 188

Agency SEO Advertising Advertising 188

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry.

Brand 254

Brand Branding Web Content Marketing 254

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. I researched top Twitter influencers, read and retweeted their content.

Twitter 208

Twitter Software Retail Agency 208

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. How do we ensure transparency with clients when using AI for PR tasks?

Marketing 62

Marketing Ethics Retail Tools 62

NewsWhip

NOVEMBER 23, 2021

Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. . New services are self-identifying as a new market niche: Real-Time Media Monitoring – which I’ll shorten to RTMM. . What does a good service look like? Why would you need it?

Media 78

Media Crisis Management Reputation Tools 78

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. (Read part one here.) Because it’s time to do something different.

Agency 164

Agency SEO Training Analysis 164

Cision

JUNE 2, 2017

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

Travel 243

Travel Agency Social Media Print 243

ImPRessions - Crenshaw Communications

JULY 9, 2018

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. But when client-agency partnerships end prematurely, there are often avoidable factors involved.

Agency 136

Agency Course Meeting Employee 136

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Stephen Waddington

SEPTEMBER 29, 2021

It’s full of industry goodness. The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. Hang in there.

Industry 153

Industry Publicity Agency Community 153

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. This is where public relations (PR) comes into play.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. TL:DR Summary Don’t have time for the full article? How: Depending on your email service provider (e.g.,

Google 133

Google Guidelines SEO Reputation 133

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. You may think of yourself as a generalist who can handle any and all PR needs that come your way. agency, media and. How will you market your firm?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Konnect Agency

JUNE 24, 2020

Konnect Agency has gone through some changes over the last 11 years, so it was important for us to re-examine the impression our website was making and how it was representing the dynamic services that Konnect Agency offers. Without further ado, we are pleased to introduce Konnect Agency’s gorgeous new website !

SEO 98

SEO Agency Case Study Engineering 98

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? And new-breed digital teams are nailing it.

How To 120

How To Measurement Financial Report 120

Prohibition

MARCH 21, 2022

I love the fast pace of working at a busy agency. I also love the fact that PR and marketing is constantly evolving, so there’s always new things to learn. I’m generally quite a ‘busy’ person so I enjoy the past pace of agency life and the variety of clients and sectors we get to work with – every hour of the day is different.

Meeting 62

Meeting Pinterest Agency SEO 62

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Use agency skills to identify important influencers.

Analytics 120

Analytics B2C B2B Agency 120

Konnect Agency

FEBRUARY 16, 2023

In our February monthly newsletter, we distilled the steps of a full funnel conversion approach into the key steps of dating. Below, we will be diving a bit deeper into the idea of full-funnel conversion and overviewing how brands can better holistically think about their funnel approach ultimately driving better ROI.

Marketing 52

Marketing Consumer Advertising Advertising 52

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy.

Study 113

Study Survey Infographics B2B 113

PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Within the PR space, both perspectives are in play.

Survey 86

Survey Measurement Employee Retail 86

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. Hospitals are taking steps to ensure the safety of patients as medical facilities and services begin to reopen.

Communications 185

Communications Crisis System Healthcare 185

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. If you work in public relations at all, the answer is yes. Understanding SEO.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S. And neither can vendors.

Software 118

Software Case Study Advertising Advertising 118