Prowly

MARCH 27, 2024

Meltwater is PR software that helps PR specialists to track and analyse media coverage, social media trends, and online news. Choosing the right PR tool is challenging, you need to weigh all the pros and cons, features sets and, of course, pricing.

Software 104

Software Tools Course Trends 104

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

NewsWhip

AUGUST 30, 2023

As of the beginning of July, NewsWhip has added all Substack subdomains to its web library, giving us complete coverage of the platform. Users will now be able to search Substack newsletters in NewsWhip the same way they would any web coverage, and see how that level of engagement compares to other publications around the web.

Web 145

Web Social Media Examples Facebook 145

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

The contextual value is higher when the coverage aligns with the organization’s desired image and messaging, even in the face of challenges or crises. PR teams should also evaluate whether the brand is featured as a primary subject of the article or merely mentioned in passing. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

MAY 13, 2020

Using Onclusive’s media monitoring system, I analyzed the digital media coverage of various prominent figures related to the COVID-19 epidemic from March 1, 2020 to April 30th, 2020. Of course, President Trump gets more coverage on the topic than Gov. Coumo generates as much coverage as Gov. Cuomo’s voice is in the media.

Exercises 312

Exercises System Leadership Crisis 312

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. The two work together well and can expand the visibility of a brand.

Measurement 182

Measurement Agency Advertising Advertising 182

Agility PR Solutions

SEPTEMBER 26, 2022

Keep track of your media coverage Keep track of the coverage when your business is featured in the news. Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. This will help you gauge the effectiveness of […].

Media 156

Media Brand Branding Media Relations 156

Garrett Public Relations

JULY 22, 2023

Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. Earned media – it’s a focus of many public relations campaigns. What is earned media? And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

Sword and the Script

APRIL 2, 2024

The email also noted it has premium features it would like to sell to potential users, which in my assessment, is probably the real reason for the change. The service may be gone, but the idea of “helping reporters” as a means to earn coverage remains. You must create a new account at connectively.us in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. The newscycle is 24/7, but opportunities like these are easy wins for coverage. We’re grateful for opportunities but work to make the most of them! .

Agency 310

Agency B2B B2C Pitching 310

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Reach This measures the potential audience size exposed to the brand through media coverage.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Reach This measures the potential audience size exposed to the brand through media coverage.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. The story feature makes sense for Instagram and Facebook where you can share real-time updates, but why did LinkedIn feel they needed this feature? . Continue this momentum by posting any coverage you generate from the announcement. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JULY 27, 2021

I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. Securing coverage in the media is a great way to gain exposure and build credibility for a company or brand, but prestigious keynote or panel opportunities for client executives can complement that coverage.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JULY 14, 2020

In addition, Cision’s wide-ranging features, such as influencer identification, press release distribution and media monitoring, offer PR pros the opportunity to keep on learning new tips and tricks, whether you’re a newcomer in the industry or a veteran. PR teams must regularly report on the quantity and reach of the coverage generated.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Current events and timely coverage. Google News is useful to understand timely coverage of what news outlets are publishing. Showcasing media on your profile is a great way to represent your expertise. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. In responding to a breaking story with your own commentary or news, you can create additional, opportunistic coverage to augment proactive media efforts. Here are five ways to amplify PR efforts. Social media adds value. Data pulls go along way.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319

B2B Company SMB Automotive 319

NewsWhip

MARCH 19, 2024

This feature supports both PDF and PowerPoint formats, dramatically reducing the time and effort previously required for report generation. Every feature we’ve launched thus far have been designed to help users quantify news events spanning the web and social media.

Report 109

Report Data Financial Web 109

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Banking Infographics 193

Onclusive

FEBRUARY 15, 2024

Through this list, we’ll help you distinguish what must-have features you need in a social listening platform. Let’s break each of these points down and highlight the essential social listening tool features that enable them. The social listening platform you utilise for this will ideally have filter and sort features.

Trends 195

Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

APRIL 29, 2019

You can still drive news coverage with without losing, or worse, selling your soul. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. 4) Make the most of the coverage you do earn. It’s also entirely unnecessary.

Survey 377

Survey Media Relations Media Ethics 377

NewsWhip

FEBRUARY 15, 2024

Timeline NewsWhip’s Timeline feature gives you a real-time view into how public and media interest in a given topic are changing. Without a real-time view into cumulative media coverage and public interest in that coverage, there’s no way to time your response appropriately and ensure you’re not making a statement too early, or too late.

How To 78

How To Reputation Analysis Technology 78

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Burrelles Fresh Ideas

JANUARY 9, 2024

Keyword position added in coverage filters: You can now filter your mentions by keyword (or phrase) position—headline, lead, and/or body—to focus only on mentions where your keyword is most prominent. Update to edit mentions: You can now easily add saved mentions to folders directly from the edit mentions feature.

Pitching 94

Pitching Print Measurement Report 94

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. What is media coverage? Why is media coverage important? How to secure media coverage through outreach. Setting targets.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Sports 332

Sports Radio Retail Advertising 332

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. Try a Google Search The easiest way to find coverage is through Google Search. I see some coverage from catcountryutah.com that I hadn’t seen before! Start free trial 3.

Digital PR 62

Digital PR How To Media Google 62

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. With these features in your PR planner tool, your media outreach efforts will be streamlined and you’ll be able to target the most relevant contacts, ultimately improving the value of your efforts.

Tools 354

Tools Internal International Resources 354

OnePitch

OCTOBER 17, 2023

Alexis Morillo is the Lifestyle Editor at Bustle, where she oversees coverage on food, travel, home, holidays, tech, viral trends, and astrology. She reports on one-off viral trends as they pop up on TikTok, seasonal moments and gift guides, and bigger-picture features about how the latest internet obsessions came to be.

Viral 81

Viral Travel Trends Report 81

Buzzstream

DECEMBER 13, 2023

(All pricing and features are based on the time of publication.) Media databases provide detailed information about media outlets, like contact info and past coverage. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

(All pricing and features are based on the time of publication.) Media databases provide detailed information about media outlets, like contact info and past coverage. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database.

Digital PR 62

Digital PR Tools Google Pitching 62

NewsWhip

APRIL 17, 2024

The top posts in the last month featured a mix of match coverage and spotlighted various players. Daily Mail and the BBC are still seeing success with links Shifting towards mainstream news publishers, the two that have seen the most engagement with their articles on Facebook often see success in very contrasting coverage.

Facebook 88

Facebook Sports Video Internal 88

Agility PR Solutions

JULY 18, 2021

Getting coverage for your brand is not easy. But how do you use those coverages once your team has gained it through earned media? From sharing your brands coverage on your company’s newsroom, featuring it in your monthly newsletters […].

Brand 108

Brand Branding Media Analysis 108

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369