Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

A strategic PR campaign can influence the buying decision. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The problem extends to marketing, but there’s some good news for PR. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

But most businesses serve a broader market. Knowing when to speak out takes a mix of market research and gut-level decision-making around both customers, employees, and partners. Tap into your expertise Credibility also counts. History has shown that corporate influence can drive positive change.

Publicity 212

Publicity Corporate Employee Sports 212

PR for Anyone

NOVEMBER 8, 2023

Ready to hear from someone who understands the power and influence of moms and women over 50? As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Know how to synthesize market data in a single slide? Data often drives news, so B2B PR requires expertise in interpreting it as well as creating it. A Tech Marketing Council study shows that 62 percent of B2B tech organizations struggle to find writers who can deliver thought leadership content. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MARCH 3, 2022

The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually.

Conference 304

Conference B2B Content Marketing Case Study 304

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional. Influencer Marketing & Blogger Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

JUNE 27, 2022

And social channels are a strong avenue for connecting with journalists and other news influencers who might be a resource for a future story. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. Email marketing connects the dots.

Social Media 322

Social Media Data Report Tools 322

Remote PR Jobs

JANUARY 22, 2023

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. As a PR pro, you know that finding the right influencers for your brand requires an in-depth look at their platform and audience.

Strategy 130

Strategy How To Analysis Local 130

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Influence hinges on credibility. Inevitably, problems have emerged.

Fashion 180

Fashion Instagram Measurement YouTube 180

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Influencer Relations: Collaborates with industry influencers and key opinion leaders to amplify the reach and credibility of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them. Many executives are subject-matter experts, but they may not have had the chance to showcase their expertise to a large audience. Credibility.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%).

Agency 139

Agency B2C B2B Survey 139

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. So will joining social media conversations about the news. — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Naturally, businesses today can ill afford to ignore influencers. .

Brand 135

Brand Branding How To Radio 135

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In my view, true thought leadership is typically a blend of insight, inspiration, and influence. One way to be a thought leader is to be first with a striking new concept or insight, like digital marketing guru Seth Godin, or the person I think of as his latter-day counterpart, Gary Vaynerchuk. How thought leaders are made.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

MAY 26, 2020

Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . Listeners will absorb too-notch information and practical advice from retail experts, influencers and leaders. .

Retail 272

Retail Pinterest Interviews Trends 272

Agility PR Solutions

JUNE 2, 2019

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. The post Influencer marketing tactics to take your brand center stage appeared first on Agility PR Solutions.

Brand 138

Brand Branding Marketing Community 138

The Hoyt Organization

JANUARY 25, 2024

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. Know Your Target Audience High competition in the cannabis industry means that the marketing environment is noisy.

Strategy 99

Strategy Brand Branding SEO 99

Remote PR Jobs

JUNE 14, 2023

Expertise Hiring a PR Freelancer can provide access to their expertise, allowing you to benefit from their knowledge and experience in the PR industry. PR Freelancers often have established relationships with journalists, bloggers, and other influencers in the industry.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Ronn Torossian

MARCH 24, 2017

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Marketing 150

Marketing Fashion Blogging Industry 150

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Aside from collaborating with like-minded organizations, partner with influencers.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Again, AI is the big game changer, greatly improving automation and scaling.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Some say that earned media is a synonym for PR.

Reputation 156

Reputation Brand Branding Media 156

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media.

Tourism 157

Tourism YouTube Radio Social Media 157

PR for Anyone

OCTOBER 13, 2022

This playlist will provide you with videos to help take your genius and expertise to a place where you are now known in your industry. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! They run great businesses.

YouTube 130

YouTube Video Industry How To 130

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. The post Creating B2B Influencer Marketing Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 88

B2B Marketing Product Launch YouTube 88