ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Above all, it’s essential to understand the revenue model(s) of a given business, its competitive sector, and the problems and challenges they solve for their customers, because they can be quite complex. . They know how to harness research .

B2B 278

B2B Leadership Survey Data 278

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Think about the typical business customer today.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. There’s just no doubt about the benefits of the exposure that can be generated by speaking opportunities at major business conferences.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences. billion impressions across nearly 20 pieces of coverage.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

They might be an expert, which is a fine thing, or a business leader, which is terrific, or even a brilliant and charismatic speaker. It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. So, what’s magical about thought leadership? They’re bold.

Leadership 398

Leadership B2B Community Viral 398

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. Credibility and expertise : Brands gain from the credibility and expertise of influencers, turning endorsements into valuable recommendations.

Social Media 68

Social Media Video Viral Brand 68

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. What is a Meta Business Partner? The post 5WPR is a Meta Business Partner appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Engineering 88

Engineering Advertising Advertising Agency 88

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Podcasts also offer the opportunity to connect to a specific target audience, engaging listeners who are interested in relevant business or cultural topics. There are many popular podcasts for businesses, including “How I Built This,” “Snacks Daily,” The New York Times’ “The Daily, and NPR’s “Up First” to name a few.

Pitching 350

Pitching Interviews B2B Leadership 350

PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 115

Software B2B Company Marketing 115

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Many businesses all over the world had no choice but to shut down and let their employees go.

Marketing 279

Marketing Training Technology Video 279

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. Alternatively, hiring a PR agency may be a smart move when you have clear business objectives that call for this type of investment, as well as the resources to support it.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. Some say that earned media is a synonym for PR.

Reputation 156

Reputation Brand Branding Media 156

Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Groups 195

Groups Technology Reputation Software 195

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Unfortunately, with overlapping areas of expertise and internal politics — not to mention those pesky scheduling conflicts — identifying the best spokesperson for each story or opportunity can be a challenge. With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople.

Media 323

Media Interviews Financial Construction 323

Agility PR Solutions

APRIL 16, 2023

Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But independent U.S. But independent U.S.

SMB 78

SMB Marketing Publicity 78

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%).

Agency 139

Agency B2C B2B Survey 139

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Niche markets Micro-influencers are ideal for niche markets where authenticity and expertise matter. Pros and cons Micro-influencers tend to have higher engagement rates because of their niche expertise.

Product Launch 78

Product Launch Local Small Business Advertising 78

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 104

Print Marketing Real Estate Automotive 104

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be.

Agency 80

Agency Automotive Mobile Local 80

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. How can marketers cope? Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

PR for Anyone

APRIL 21, 2020

Are you waiting for this pandemic to end before you relaunch your business? Part One of ‘Public Relations Management First of all, you have to think about your local market. Part One of ‘Public Relations Management First of all, you have to think about your local market. The answer should be NO. So, what's holding you back?

Industry 189

Industry Local System Google 189

PR for Anyone

MAY 5, 2020

But for those who are used to traveling for business and enjoy social connection, the current situation might be causing a lot of extra stress and anxiety. If your expertise is in your local market, talk about that. You have a gift to share with the world. So, what's holding you back? Are you up for the challenge?

Case Study 223

Case Study Study Publicity Travel 223

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Almost every business story has a legal angle to it.

Media Relations 66

Media Relations Strategy Marketing Media 66