Deirdre Breakenridge

SEPTEMBER 9, 2019

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218

Ethics Exercises Energy Corporate 218

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. LITIGATION SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Karen Freberg

APRIL 27, 2022

I bring this up because this year has been the busiest for me (not just for class work and projects) – but media interviews. I did that a bit this year with some of the assignments I offered in my social media classes. It’s important to invest in this area as well in our work as professors and educators.

Exercises 101

Exercises Social Media Education Industry 101

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. A helpful exercise is to put yourself in the shoes of a journalist.

How To 282

How To Storytelling B2C Measurement 282

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 145

Leadership Content Marketing Healthcare Google 145

MaccaPR

DECEMBER 19, 2019

Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner.

Marketing 107

Marketing Exercises YouTube Consumer 107

Deirdre Breakenridge

APRIL 29, 2019

You don’t need stunts to appeal to the media, you just need good honest stories. 2) Truly study the media. Too many overlook the basics of media relations – investing the time to truly understand a reporter, what they cover and why.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Huthwaite International thought leadership podcast: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. What role does social media play in your job?

Television 120

Television Pitching Journalism Interviews 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 107

Corporate Communications Crisis Management Crisis 107

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press. Consider professional media training – you don’t want to go into an interview and have this happen.

Interviews 120

Interviews Conference Exercises Media Training 120

Melissa Agnes

APRIL 11, 2018

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Social media – to show some leader personality and to leverage all of the other output. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

The Proactive Report

JUNE 17, 2018

2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. First, reporters do care about the potential performance of a story idea on social media.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful.

Pitching 136

Pitching Writing Journalism Guidelines 136

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Guest Post by Paula Kiger.

Exercises 82

Exercises Interviews Groups Video 82

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Internet influencers have stepped forward to fill gaps left by mainstream media or have spotted new opportunities to engage with their audiences to support them through the crisis.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer.

B2B 180

B2B Company Marketing SEO 180

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

Polaris

NOVEMBER 21, 2014

And be sure to interview people who weren’t so happy with your product or service to get a complete perspective. 6: Social Media Expertise. Where do your personas hang out on social media? Get the quotes during interviews conducted either with real customers or people who represent your target market.

Pinterest 144

Pinterest Examples Education Data 144

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. ” Learn to play here. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

JANUARY 3, 2018

The interviews with business leaders are eye-opening. Note: Emotional discipline today means not firing off too quickly on social media (especially Twitter) and not letting impulses get the best of you. E = Exercise. You’re remaining calm and not letting your emotions get the best of you. which is extremely liberating.

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. They’re listening to you while they exercise or drive to work. You might also feature interviews with employees across the organization, showing the depth and breadth of your company’s knowledge and skill in the space.

Interviews 120

Interviews Comparison Video Exercises 120

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Where do they get information (through social media, online news sites or traditional media)? Here are 7 steps to creating buyer personas to help build your consumer brand.

Consumer 154

Consumer Brand Branding Software 154

Solo PR Pro

MARCH 5, 2019

The purpose of the exercise is to improve the outcome of an initiative or campaign. Creating personas, therefore, might seem like a “been there, done that” exercise. Interviewing, assessing, identifying key points—these are a few of the steps in creating personas that are common to many PR activities. And for good reason.

Exercises 45

Exercises Writing Interviews Pitching 45