5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Content marketing Complement the PR efforts with a strong content marketing strategy. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

We pulled the most intriguing insights and offered them on an exclusive basis to Adweek. The exclusive was published in advance of a wider outreach, setting the stage for additional media conversations. Branded content pays long-term dividends. Branded content pays long-term dividends.

How To 334

How To Media Healthcare Survey 334

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Encourage user-generated content through testimonials, reviews, and social media engagement.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

JUNE 9, 2023

They actively engage with the brand’s content across various channels, sharing positive experiences. They often generate user-generated content (UGC), which serves as authentic and relatable marketing material. Offering Exclusive Benefits Exclusive benefits and rewards can incentivize followers to become brand ambassadors.

Brand 88

Brand Branding How To Guidelines 88

Agility PR Solutions

SEPTEMBER 21, 2021

Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its visibility, reach, engagement, and revenue. With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience.

Strategy 153

Strategy Marketing Social Media Brand 153

5W PR

MAY 10, 2023

Providing Relevant and Valuable Content Baby product brands can offer helpful and informative content to benefit customers. This may involve educational content on baby care and parenting tips. Brands can also produce content on child development and safety guidelines through blog posts, articles, videos, or social media.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

JANUARY 12, 2024

Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

But the real appeal was Clubhouse’s exclusivity. First, there was a natural backlash to its exclusive status and the celebrity buzz. As Puri puts it, “multiplying ‘content is interesting’ and ‘content is live’ doesn’t just make the problem 2x harder.it makes it 200x harder.”

Leadership 321

Leadership Conference Sports Meeting 321

Cision

OCTOBER 17, 2017

Maybe not unique in the content that you are pitching, but it should be uniquely crafted for the journalist that you are pitching. Offer Exclusivity. According to Harvard Business Review, the most attractive characteristic of a content pitch is “exclusive research. Attach nothing. This is a pretty universal opinion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

While honeypotting a reporter with the promise of exclusive or ‘top-secret’ information to mask a less interesting story may sound clever, it’ll only ensure that they never trust you again. Be as honest as possible about the content you’re pitching, even if it makes finding a home for news difficult. Know how to wield an ‘exclusive’.

Media 218

Media Pitching Report Education 218

ImPRessions - Crenshaw Communications

MARCH 6, 2018

You must be thoughtful about when and with whom you become “exclusive.” ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. What exactly is an exclusive? The story can then be released to other media after the exclusive runs. What is the story?

Pitching 189

Pitching How To Media Interviews 189

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. Content may be edited for style, tone, or substance. We’re unable to give feedback about why a submission may not have been selected for publication.

Company 100

Company How To Leadership Pitching 100

Agility PR Solutions

AUGUST 29, 2021

With 31 sessions led by 36 journalists, agency owners, PR pros, and media relations experts, thousands of registrants enjoyed 14 hours of exclusive content over three free days. This year’s Earned Media Mastery virtual summit was our biggest event yet.

Pitching 147

Pitching How To Media Media Relations 147

Prohibition

FEBRUARY 13, 2024

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

SEPTEMBER 27, 2023

Seek influencers whose content reflects a genuine interest in skincare, aligned with the brand’s offerings. Creating engaging content Influencer collaborations offer an opportunity to create diverse and engaging content. User-generated content (UGC) Influencers are encouraged to share user-generated content.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

Substack is a newsletter platform that allows writers, journalists, and content creators to publish and monetize their work directly to a specific audience. As an email newsletter platform, its content is not as searchable, yet an audience of subscribers is likely to be a more engaged one. What is Substack?

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Then, think about what sparks passion and the stories that haven’t been shared to figure out a niche and let it guide the content creation journey.

Media 78

Media YouTube Transportation eBook 78

5W PR

MARCH 13, 2024

Engaging content Valuable, engaging content is the wind in your metaphorical sails. Don’t forget e-books bursting with insider tips, interactive quizzes that spark wanderlust, and user-generated content that adds authenticity and social proof are all great engaging content that supports your major strategy.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

APRIL 5, 2023

This involves having a well-designed website and active social media accounts, along with sharing engaging content that resonates with the audience. Beauty brands should focus on quality over quantity when creating content. Selecting the most suitable social media platforms for the intended audience is crucial.

Brand 78

Brand Branding Retail Instagram 78

ImPRessions - Crenshaw Communications

JUNE 8, 2021

But as EV news site Electrek observes, “Elon simply doesn’t have the bandwidth to answer even just 1% of inquires, but also… seems to be almost exclusively responding to fans who are lavishing praise on him via Twitter and almost never challenge his views.” Social content is as powerful as earned media.

Corporate 308

Corporate Communications Reputation Employee 308

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Create targeted content and partner with relevant influencers to speak their language and ignite their passions.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

APRIL 21, 2017

Give Them Exclusive Access. By creating an exclusive “club” of your fanatics, you’re telling them that they’re important enough to you to see what no other customers get to see. Beyond giving fanatics exclusive access, you can also create a tier of customer (think of Sephora’s VIB program ) that gets extra perks and benefits.

Brand 229

Brand Branding Social Media Survey 229

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image. Use branded hashtags to aggregate UGC.

How To 78

How To Community Customer Service Tools 78

5W PR

JANUARY 3, 2024

Beauty PR can amplify these experiences through virtual events and engaging content. Beauty PR efforts should focus on engaging with these communities through exclusive content, expert insights, and user-generated content. Interactive evergreen content The popularity of ephemeral content is expected to grow.

Product Launch 78

Product Launch Consumer Community Interviews 78

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Video is the most watched type of content online.

Video 162

Video Film Social Media Facebook 162

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. Celebrity relations, exclusively. Check out this piece on various ways PR can support thought leadership programs. . You work with celebrities!”

Publicity 334

Publicity Advertising Advertising Leadership 334

PRSay

MAY 17, 2021

Consider the dreaded exclusive. In the Muck Rack survey, a surprising 78 percent of journalists said they were either somewhat, or much more, likely to cover a story when offered an exclusive. As PR pros, when we generate press for our clients, we should post that content on our own social media networks and tag the reporters.

Pitching 183

Pitching Survey Report Social Media 183

OnePitch

OCTOBER 4, 2022

Toby is the managing editor of Learn and educational content at CoinDesk. During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more. So I want to see what’s new.

Pitching 81

Pitching Education YouTube Report 81

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Go the media exclusive route. Smaller companies and non-unicorn startups can consider providing a single media outlet with an “exclusive” on the announcement, meaning that they get the story first. For more detail about the art of offering media exclusives, see this post about how to apply it in tech PR. Get a partner involved.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

DECEMBER 22, 2020

Content marketing statistics from 2020. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”.

Survey 174

Survey Marketing B2B Study 174

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. The Influence of Digital Content on Luxury Purchases In today’s digital age, more than 85% of luxury purchases are influenced by digital content and marketing efforts.

Brand 71

Brand Branding Marketing Fashion 71

Remote PR Jobs

SEPTEMBER 25, 2023

In determining an outreach strategy, you might consider reaching out broadly to offer several reporters the story or promising a single reporter an exclusive. An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access.

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

SEPTEMBER 26, 2023

There’s a generational shift and so it’s logical that their preferences for content from the brand they follow will change too. These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.” The next closest answer was 20 percentage points behind.

Survey 124

Survey Social Media Brand Branding 124

Critical Mention

FEBRUARY 25, 2022

No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Exclusive offers, a-la-carte items, and premium plans are a great way to step away from the norm and offer something unique to your audiences. Always Have a Backup Plan. Offer Something Unique.

Brand 126

Brand Branding Storytelling Analytics 126