article thumbnail

3 Tips for Pulling Off a Viral Event, According to the Founder of the Fraud Street Run

Solo PR Pro

Little did Jeff know this last-minute race, which started as a joke, would turn into a global event that raised more than $56,000. When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” How do you help a client go viral (in a good way)?

Viral 82
article thumbnail

The Difference Between Viral and Buzz Marketing

Critical Mention

In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message.

Viral 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

article thumbnail

How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158
article thumbnail

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. Of course, the changes we see aren’t usually sudden.

Trends 385
article thumbnail

Best Practice When Using Video Across Different Social Media Channels

Prohibition

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62